Onclusive
FEBRUARY 24, 2016
President Obama recently announced his Computer Science for All initiative to fund computer science training programs in K-12 public schools. But before assessing the need at a national level, entrepreneurs and tech companies have been assessing and advocating for the need for more STEM education on their own; because as we all know…nothing happens without […].
Cision
FEBRUARY 24, 2016
There are thousands of articles available online to help you become a better marketing writer or blogger. But the problem here is that there are a lot fewer articles that focus on client communication. And this is just as important to get right as your next blog post. Whether you’re sending a personal email to one client or writing a letter you’ll mail to all clients, you can apply these content writing tips to make sure you get your message right. 1.
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The Resolution Blog
FEBRUARY 24, 2016
We've been following Manifest's PR campaigns for a while and have been impressed with their creativity and bold approach. But, it wasn't until we had the pleasure of meeting some of the team at an event recently that realised there was something special about the agency… The Manifest team's spirit and attitude to delivering great work is obvious, but we wanted to find out what drives that passion and how the team are inspired to be bold and make statements.
Cision
FEBRUARY 24, 2016
Twitter’s stock tumbled after CEO Jack Dorsey reported the company lost $500 million dollars over the last year. Naturally, #RIPTwitter immediately started trending. But is Twitter really dying? Journalists don’t think so. According to Cision’s State of the Media 2016 Report , 21.6 percent believe it is the platform mostly likely to grow in value to the media industry, and approximately 40 percent say Twitter is their most valuable social channel.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Flack's Revenge
FEBRUARY 24, 2016
If you are in PR or marketing, it is probably a familiar feeling. You have some great news or content to promote – but it is really tough these days to get anyone to care. Our Social Media Week New York seminar yesterday addressed the challenges and offered solutions. Thanks to all who attended, and especially Work-Bench for letting us host the event there; and our own Vladimir Spencer and Mike Bush , for their help in managing the event.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Communications Conversations
FEBRUARY 24, 2016
After this week’s Yelp kerfuffle with one disgruntled Millennial –and then another rebuking the first Millennial’s rant –I got to thinking: Man, it must really suck to be a Millennial these days. Pretty much two entire generations (Gen X and Boomers, predominantly) scoff at everything you do (or don’t do, in many cases).
Cision
FEBRUARY 24, 2016
There are no guarantees that anything will last forever in the PR industry. With so much constant change, if you’re not prepared for the unexpected, you won’t thrive. So how can you be ready for anything? Chris Dobson, president of Speyside Corporate Relations, recommends continuing to push yourself out of your comfort zone. In this interview, he discusses the importance of authenticity, how information and news is distributed so quickly and what successful brands are doing differently.
Shift Communications
FEBRUARY 24, 2016
Over the past few weeks, I’ve been looking at outbound media pitches and reconsidering the way we should be approaching media. As PR professionals, we tend to fall into a comfortable pattern. We’re given a piece of news from a client and, based upon our knowledge of the media, we shape up a pitch. As long as you know your contact well and the pitch is sound, this generally works.
PRSay
FEBRUARY 24, 2016
If you’re putting together your PRSA Silver Anvil Award entry, what can you do to help your nomination stand out from the crowd? Here are five tips to create a stronger award entry: Select only your best work. It may seem like common sense, but the PR campaign you decide to enter must meet or […].
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Katie Paine's Measurement Blog
FEBRUARY 24, 2016
Today, Facebook unveiled its “upgrade” to the like button – six emoticons with which one can express emotion towards a post. And of course, the first question I got was this afternoon was: How do you measure them? And, like most things in measurement, it doesn’t require a new tool or a new anything, since […]. The post Facebook Reactions: How To Measure Them appeared first on Paine Publishing.
Waxing UnLyrical
FEBRUARY 24, 2016
Guest Post by Karen Freberg. Snapchat has become one of the most popular and talked about platforms for 2016. Even during the Super Bowl, we saw brands such as Marriott, Amazon, and even Gatorade jump on board, with ads just on Snapchat. In addition, there are other brands that advertised during football’s biggest night that you may want to check out.
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