Fri.Jun 16, 2023

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Influencer PR: The Rise of De-Influencers & How to Adapt?

Onclusive

In recent years, there has been a growing trend of people who are actively trying to reduce their exposure to social media influencers, known as ‘ de-influencers ’. While influencer PR & marketing has been a popular tactic for brands to reach their target audience, de-influencers are actively avoiding or even blocking social media influencers. W hat does this mean for organizations who want to use influencer PR to enhance their brand awareness ?

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PR Pros Can Use AI and Hone Their Traditional Skills

PRSay

Technology’s continuous advance is affecting every profession, including public relations. In recent years, especially in 2023, all the talk has been about generative artificial intelligence (AI). In public relations, generative AI has the potential to automate routine tasks such as writing press releases, social media posts and email pitches, thus allowing practitioners to focus on strategic, big-picture work.

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The Biggest Hair Trends on TikTok Heading into Summer

5W PR

Beauty trends come and go, but some viral hairstyles have made a lasting impact in the world of TikTok and beyond. Each style brings its own unique charm and versatility, allowing for personalization and experimentation. It’s important for brands to know the latest 2023 hair trends in order to use them to their best advantage in marketing strategies.

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Maintaining Trust in the Age of AI

Presspage

As in many other areas, in Investor Relations Artificial Intelligence (AI) has become a game-changer, presenting businesses with unprecedented possibilities to connect with investors and make informed choices based on data. As AI progresses at a rapid rate, it is vital for Investor Relations (IR) professionals to understand its role and applications today, as well as its potential for shaping the future of investor comms.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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What Is the State of the Media in 2023?

HMA Public Relations

Cision's 14th annual State of the Media report surveyed more than 3,100 journalists to measure the current perceptions of media, the economic pressures impacting newsrooms and more. Alison Bailin is sharing interesting findings from the report in her latest blog post.

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Congrats to the Class of 2023: Advice For Them and My Younger Self

Culpwrit

By Christina Steed This past weekend, I had the pleasure of attending DePaul University’s graduation ceremony. I hadn’t attended before even though I’ve been an adjunct professor since 2019. The stars aligned. I was in town. And I was able to secure some ceremony regalia last minute. I was also able to make it… Continue reading Congrats to the Class of 2023: Advice For Them and My Younger Self The post Congrats to the Class of 2023: Advice For Them and My Younger Self app

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