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Digital Diplomacy

Waxing UnLyrical

I was heartened to see that both he and Prime Minister David Cameron had been reading from The Modern Book of Australian Diplomacy when they held a lunch for the UK press at Number 10 Downing Street during the visit. Then I started to think how this phrase applies to our own world of digital and broader communications. It just is.

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Conference Recap: Microsoft’s Frank X. Shaw on Thriving in the Next Communications Age

PRSay

Shaw began by describing the three ages of communications: 1920 to 1960 as the age of propaganda (manipulating people through mass media), 1979 to 2009 as the age of exploration (from public relations to communications), and 2010 to the present day as the age of disinformation (digital technology, social media and “the art of the lie”).

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Five Key Skills For Modern PR Professionals

ImPRessions - Crenshaw Communications

Smart diplomacy. The balance between clients, partners, press and colleagues demands consistent diplomacy, with an edge. On any given day, we may become SMEs on businesses as varied as digital apps, package goods or professional services.

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Big Business Must Help Us Heal

ImPRessions - Crenshaw Communications

But now is the time for every top advertiser to scrutinize its traditional media and digital/social commitments to ensure they’re aligned with corporate values – and common sense. There are ways to fight back against malignant propaganda about our institutions through public service campaigns, advocacy, and one-on-one diplomacy.

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Power of Digital Storytelling: A Guide for Nonprofits to Engage Youth to Become Change Agents

Deirdre Breakenridge

Youth engagement through the art of digital storytelling. Digital storytelling has become a key tool for many organizations to engage with their audiences and stakeholders. DoSomething.org is a digital platform that helps young adults pick causes they care about and gives them a clear call-to-action.

Nonprofit 240
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The Longstanding Value of a Backlink for Digitally Savvy PR

Sword and the Script

For those in PR with a bit of digital savvy, backlinks are worth collecting, counting, analyzing and incorporating an overall approach to public communications. This is spokesperson territory and you need someone with the right combination of wit, diplomacy and judgment. Need a PR agency partner with digital savvy? Talk to Us !

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Maxim Behar: "Write books only in case you have something to say.”

Maxim Behar

Interview with Economy.bg Your career covers various fields – PR, entrepreneurship, and diplomacy. In your book "The Global PR Revolution," you discuss the evolution of public relations against the progress of digital technologies. Ultimately, all my endeavors over the years gather around one single concept – a love for what I do.

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