Onclusive

SEPTEMBER 20, 2023

Here, we explore why competitor analysis is vitally important for PR and Comms professionals and how your comms activity will benefit from deeper competitor insig hts. Moreover, you can use the insights you gain from your analysis as a benchmark to measure the success of your PR and comms efforts.

Analysis 221

Analysis Crisis Management Tools Strategy 221

Remote PR Jobs

SEPTEMBER 25, 2023

I have freelanced for around five years in total, including as a 'digital nomad' working from Spain and Asia over the cruel English winter. Here are my tips for professionals planning to set out on a freelance comms career. It can be daunting to go freelance for the first time. I do the latter and it enables me to be flexible.

How To 100

How To Insurance Insurance LinkedIn 100

Sword and the Script

FEBRUARY 14, 2023

For example, Intelligent Relations said in a PR pitch emailed last month that it had an “auto-gen pitch writing for users” in market. Basically, we’re trying to make winning media coverage as easy as setting up and running a digital ads campaign,” according to a PR representative. Your marketing team will own the PR activities.”

Software 131

Software Pitching Analysis Community 131

The Resolution Blog

NOVEMBER 25, 2015

What is Inbound & why should PR pros care? Iliyana Stareva shares 17 reasons why everyone in PR should take an inbound approach. 20 content marketing experts explore online developments that could see more marketers than ever turn to editorial content next year. Two secret weapons every digital PR practitioner needs.

eBook 120

eBook Google Tools Analytics 120

Sword and the Script

JUNE 25, 2019

It can range from the technology tools marketing uses – to measures aimed at prevention and user education around the products sold. So, I thought was interesting to see an experienced marketing and communications leader from the cybersecurity community, categorized the notion of brand under risk. BCB: Great question.

Brand 105

Brand Branding Reputation Corporate 105

Frederik Vincx

MAY 2, 2016

The PESO model, developed by Gini Dietrich, lead blogger at the PR and marketing blog Spin Sucks , identifies the four media types — Paid, Earned, Shared, and Owned — and merges them together. All our inbound and outbound efforts revolve around this goal. Read along to see how our team conceives and plans our communication campaigns.

Software 60

Software Airlines Corporate Construction 60

Norton's Notes

SEPTEMBER 3, 2015

Most of the people I speak with will have a strong interest in digital, online or modern public relations strategy. This week I have been talking to Heather Baker the editor of the award-winning B2B PR Blog and founder of B2B PR consultancy TopLine Comms. Do you believe Marketing, PR, and SEO will merge into one? Toe dipping.

Interviews 28

Interviews B2B Blogging Real Estate 28