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7 Lessons Every Marketer Can Learn From The CrossFit Instagram Crisis

MaccaPR

No matter what the intention, recognize that every rude Tweet or callous Facebook post from a misguided employee or manager is now as public as a news release fired out globally. What about a local gym owner posting photos of members stretching upside down in their black spandex? It’s unclear what protocol Washington, D.C.-based

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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

A great data divide. Data and the use of data will become the great divide between marketers producing content and content marketing. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics.

Marketing 190
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How to Find Someone’s Email in 2024

Buzzstream

They typically use a mix of public data, crawling technologies, and databases to find and verify email addresses. At this point, ChatGPT can’t find someone’s email address for you for obvious privacy concerns. For example: Yellowpages has contact information and sometimes individual employees.

How To 83
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How to Generate Leads From Social Conversations

Cision

For the most part, conversations on these networks are protected by privacy filters or simply by user choices that do not allow us to actually view their social conversations. Searching for these types of conversations can be extremely beneficial if we are targeting users in certain locales.

How To 198
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30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. 11) Privacy regs bring back the basics. The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations.

Marketing 101
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NHS at 70: Ten difficult conversations for communicators

Stephen Waddington

1 Drive towards best practice Best practice campaigns in the NHS are based on planning, data and creativity. It's a move that was intended to build relationships with local media but has led to a shortfall in skills. Its credibility come from the human face of its employees. In the NHS it’s the difference between life and death.

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Ethical Issues in Merging the Science and Art of Public Relations: Aaron Kwittken

Ethical Voices

I am just finishing my term as president of my temple locally. I do think that today all employees have far more latitude, more rights, more allyship, and more resources than ever before. And I worry that certain tech platforms are going to be data mining in ways that we’re not necessarily aware of.

Ethics 52