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Marketing with Messaging Apps

5W PR

Customer service. Instant messaging apps are ideal for customer service. Special offers can be sent and customer queries can be resolved through back-and-forth conversation. Special offers can be sent and customer queries can be resolved through back-and-forth conversation. Geolocation tracking.

Marketing 107
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Secret Sauce: What it is, and How to Apply for best PR Results

Flack's Revenge

” How do you message it, build it into your storytelling and news campaigns, yes, how to spin the sauce or slather it on for best results? Fusion PR represents a wide range of tech startups that are bringing exciting breakthroughs to market, built from secret sauce in cybersecurity, ad tech, cloud, mobile, fintech, AI, and other spaces.

How To 194
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McKinsey: 5 Factors Driving a New Golden Age of Marketing

Sword and the Script

Unstructured data too is being captured, from the sensors embedded in many products (like your mobile devices?!) This substance, McKinsey says, …is making it possible for marketers to identify more effectively the functional benefits that customers need, the experiences they want, and the innovations they will value. Simplicity.

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20 of the Coolest Marketing Conferences to Attend in 2020

PR 20/20

Experiential storytelling. This event is focused on “building traffic, expanding brand awareness, improving customer service and gaining insight into today’s latest digital tools.” Session topics include digital strategy, web experience management, mobile marketing and retargeting, user acquisition, and more.

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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 196
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What can PR learn from living with Alexa?

Stuart Bruce

I had to change a setting to turn off smart Wi-Fi on my mobile, but the app helpfully prompted me to do that. How about a Q&A about working at your company with the ability to start filling in an application form that can be finalised on a mobile or computer? There are already some interesting interactive stories available.

Google 111
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Searching for Marketing Inspiration? Check out these 55+ Inbound Marketing Resources [UPDATED]

PR 20/20

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. Percolate offers a web and mobile software solution that aims to generate sales and advance productivity. Copyblogger ( @copyblogger ): Offers step-by-step, actionable content.