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The 22 Responsibilities of PR and What They Entail

Onclusive

A subset of corporate communications work includes developing, documenting, and disseminating overarching corporate messaging. That’s because social media is one thing most people check to understand your brand, and has also become a front-line of customer service.

Training 195
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Digital PR and SEO: Getting The Most Value Out of Campaigns

Buzzstream

What the Google Leak Says Many SEOs have found connections between links and ranking based on the leaked documentation from Google. The documentation even supports evidence that Google can track links across pages even when not directly linked. For instance, here is the link profile for a customer service statistics post.

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Does Your Crisis Scenario Plan Need Some Love?

Cision

Open that document up and marvel at your smarts! Watch for issues around the globe and the impact they may have on your business, clients, customers and employees. Loop in HR, accounting, customer service, area managers and people who have a feel for your operations and your geographic regions. in your local areas.

Crisis 220
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How to Self-Publish Your Content Cheap and Quick

Cision

Kawasaki talks a lot about formatting and print issues with self-publishing, and Lulu has a lot of support documentation about how to prepare your document submission to avoid printing problems. Think Local. Don’t overlook local printing options when considering publishing long-form content.

Print 120
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4 Ways PR Creates Brand Attachment

ImPRessions - Crenshaw Communications

Some customers are initially attracted to certain brands because they like their ad message. Others are loyal because of a good experience with product quality or customer service. It is well documented that today’s rising generations value a company’s ethical stance and an authentic commitment to social responsibility.

Brand 149
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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customer service is all about. Ritz-Carlton. 2012, May 17).

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Here's How Manufacturers Are Achieving a 163% Increase in Inbound Leads

PR 20/20

M anufacturing is more critical than ever to the worldwide economy, but players in this industry face a host of new challenges—locally and globally. They often have tons of product and technical documentation, but that kind of information doesn’t exactly leap off the page to your audience. Content Challenges.

Data 79