Crisis Ethics Interviews Newspapers 
Sword and the Script
JANUARY 3, 2023
We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. The 10 Most Common Ways Comms Pros are Measuring PR.
Ethical Voices
OCTOBER 24, 2022
She has spent her career in PR agencies with a penchant for crisis communications. Sandy discusses a number of important ethics issues, including: What to do ethically when a reporter wants to showcase a vulnerable person. The ethics of how we are covering Kanye West. Should I push my client for them to be interviewed?
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Cision
AUGUST 9, 2016
In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. Working at newspapers for a few years taught me to always consider the audience when you’re writing. Start simple by asking: Who cares?
Cision
MAY 4, 2016
In this interview, Rich shares the similarities between journalists and communication professionals, the steps to developing a successful media strategy and how to build strong relationships with journalists. It will include reputation management, crisis management, brand enhancement and media relations. What will this role entail?
Ethical Voices
APRIL 17, 2023
He discusses a number of important ethics issues, including: It’s great to be with you, Mark. I was spending all my time working for the school newspaper, and I had to tell my dad, “I’m not going to be an engineer.” The ethical use of technology is critically important. Technology is at the heart of it.
Ethical Voices
JANUARY 22, 2024
He discusses a number of important ethics issues, including: What to do when your client asks you to besmirch the competition How to effectively and ethically build trust What to do when employees, clients and partners break your trust Why don’t you tell us a little bit more about yourself and your career?
Mark My Words
MARCH 29, 2021
Just as when Jennifer Aniston became the ‘chief creative officer’ of a natural supplement range or when David Beckham backed a cannabinoid skincare company, these mutually beneficial ‘ethical’ tie-ups can be worth their weight in publicity gold. And not just for the company that gets their endorsement.
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