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Who’s Talking About Your Brand?

Cision

Keep an eye on your branded mention volume because it often correlates with customer service questions. Larger enterprise companies will likely measure this daily, while smaller nonprofits may choose a weekly time frame.

Brand 120
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3 Things to Know About Social Listening (That No One Tells You)

Cision

Event detection, issue and crisis management. Influencer detection and customer relationship management. Probably the least exciting aspect of social listening is customer service. 31 percent of social users interact with brands to gain direct access to customer service representatives or product experts.

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#19: Building a framework for reputation management

NewsWhip

Differences between risk & crisis | Jump to text. Reputation risk vs. enterprise risk | Jump to text. Deploying crisis management teams | Jump to text. It comes down to every customer service interaction. How would you define the difference between risk management and crisis management? Talking Points.

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The Most Recommended PR Tech Vendors [PR Tech Sum]

Sword and the Script

It’s too much, too fast and too convenient for enterprises motivated by profit. The tool has several use cases including identifying the most influential reporters covering the competition or identifying “the most influential voices during a crisis.” Out of respect, yesterday, I did not publish. But I did watch, listen and read.

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Your profession needs you

Stephen Waddington

Patagonia seeks to use business to inspire and implement solutions to the environmental crisis. This isn’t purely the domain of private enterprise. Increasingly our public services, from swimming pools to transportation, are driven by profit rather than public service. I’m not anti-capitalist.

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Independent Consultants Share Insights on the Future of the Industry

Solo PR Pro

With social, businesses got away from making sure they had good processes in place in favor of customer service. The problem is in order to provide quality customer service you must deliver on what you promised. Makasha Dorsey: From what I am seeing, I’d say internal communications processes.

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Independent Consultants Share Insights on the Future of the Industry

Solo PR Pro

With social, businesses got away from making sure they had good processes in place in favor of customer service. The problem is in order to provide quality customer service you must deliver on what you promised. Makasha Dorsey: From what I am seeing, I’d say internal communications processes.