Sword and the Script

JUNE 3, 2020

It’s too much, too fast and too convenient for enterprises motivated by profit. The tool has several use cases including identifying the most influential reporters covering the competition or identifying “the most influential voices during a crisis.” Out of respect, yesterday, I did not publish. But I did watch, listen and read.

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

NewsWhip

JUNE 10, 2021

Differences between risk & crisis | Jump to text. Reputation risk vs. enterprise risk | Jump to text. Deploying crisis management teams | Jump to text. It comes down to product launches. It comes down to every customer service interaction. Talking Points. Defining risk | Jump to text. Chris: Yeah.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Sword and the Script

DECEMBER 20, 2022

The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. We’ll also see the metaverse become a fixture across integrated marketing and PR programs, from product launches to product placement. PR adopts AI as a research and content tool.

Marketing 190

Marketing Content Marketing Data Social Media 190