Burrelles Fresh Ideas

MAY 23, 2023

Increased use of artificial intelligence in travel: AI is already being used in various aspects of travel, from chatbots for customer service to personalized recommendations for accommodations and activities. I took advantage of this while planning a family trip to the Bahamas last year.

Travel 40

Travel Tourism Airlines Hotels 40

Critical Mention

JUNE 29, 2018

Just a couple of months ago, a PR crisis came out of nowhere. Suddenly Tide found itself in the middle of an unexpected PR crisis that it didn’t cause. Takeaway: Not preparing a statement and robust PR strategy before responding to a crisis can lead to serious consequences. To eat or not to eat? Hint: Definitely do NOT eat).

Crisis 68

Crisis Customer Service Video Financial 68

Cision

APRIL 28, 2015

The story became one of helping employees and reinstating an employer known for taking care of his workers and customers. The locals loved the story. A community uniting around a labor strike? They would still have to pay their bills, deal with customer service, and hope their WiFi worked. The media loved it.

Employee 120

Employee Print Customer Service Local 120

Critical Mention

AUGUST 21, 2018

According to a 2017 local customer review survey, 85% of customers trust online reviews as much as their friends’ recommendations. Also, 70% of buying experiences are based on how customers feel they’re treated. From Google to Facebook to Yelp, what people say about your company matters.

Customer Service 61

Customer Service Writing Financial Local 61

Deirdre Breakenridge

OCTOBER 20, 2015

Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. If you use this as the requirement, the good news is that public relations curricula across the board seem to meet the requirement. How has your PR education prepared you for your career?

Education 150

Education Training Course Social Media 150

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. That, I understand.

Social Media 61

Social Media Media Crisis Energy 61

Stephen Waddington

DECEMBER 30, 2019

Each corporate PRCA member will be expected to engage with a local school each year. If you work in issues and crisis it can be especially acute. It’s indicative of the fact that outside of customer service, social media engagement has largely become a paid activity. PR can be a stressful occupation.

Government 103

Government Education Print Ethics 103

David PR Group

AUGUST 17, 2017

Social media and online reviews bring an incredible new level of accountability to the customer service equation. The internet enables consumers to reach out to companies and service providers in brand new ways, and I believe the transparency that exists because of these online tools is a great thing for commerce.

Airlines 54

Airlines Reputation Customer Service Social Media 54

Stuart Bruce

JULY 23, 2017

In reality social media should ‘live’ in each and every corporate function as it has a vital role to play in customer service, marketing, public relations, human resources and numerous other functions. Each should use social media to support whatever its objectives are for supporting the organisation.

Social Media 68

Social Media Media Customer Service Corporate 68

Communications Conversations

MAY 3, 2017

We’re expected to be writers, designers, photographers, videographers, project managers, community managers, customer service agents, marketers, crisis communicators, recruiters and analysts. But here are a few spots I keep going back to: Wise Acre Eatery (locally sourced food and giant, thick-but bacon).

Healthcare 114

Healthcare SMB Social Media Meeting 114