Buchanan PR

FEBRUARY 14, 2024

Photo by Camilo Jimenez on Unsplash In the fast-paced and ever-evolving landscape of healthcare, effective crisis communication is paramount for maintaining a positive brand reputation. In this blog post, we will explore strategies for effective crisis communication in healthcare settings.

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Healthcare Crisis Communications Crisis Communications 63

Melissa Agnes

JUNE 4, 2014

An amber alert was issued at 7pm and the picture of the abductor, taken from the hospital’s security footage, was plastered all of local media and social media. This, ladies and gentlemen, is a great example of the power of social media in emergency and crisis situations.

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Social Media Healthcare Case Study Crisis Communications 223

Melissa Agnes

AUGUST 27, 2014

As we recently saw with Emory University Hospital and the Ebola controversy , healthcare institutes have a major responsibility and role to play in some serious, high-impacting crises. Emory did a beautiful job at managing this crisis, but not all healthcare institutes are as prepared as Emory was. Implementing strategies.

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Crisis Management Government Social Media Crisis 202

5W PR

AUGUST 25, 2023

Handling misinformation The internet and social media have given rise to the spread of misinformation, especially in the health and wellness space. Engaging with credible medical professionals and experts, as well as citing reputable studies and sources, can help establish trust and credibility with the audience.

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Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. c) Donald Steel. If you are sceptical it’s not just me saying this.

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Crisis Communications Transportation Conference Social Media 148

5W PR

OCTOBER 18, 2023

Misleading or unverified claims can damage a brand’s reputation and, in some cases, pose health risks to consumers. Expert endorsements Collaborate with reputable healthcare professionals or experts who can provide credibility to the brand. However, miscommunications can occur in a few common areas.

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Brand Branding Crisis Communications Healthcare 78

Burrelles Fresh Ideas

MAY 21, 2024

According to the Health Enhancement Research Organization (HERO), investing just a dollar in employee wellness can yield $6 in healthcare cost savings and increased productivity. Companies are under greater scrutiny than ever in today’s interconnected world, where news spreads rapidly through social media.

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