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The 22 Responsibilities of PR and What They Entail

Onclusive

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Crisis Communications There were some serious PR blunders in 2020. Relationship building takes time.

Training 195
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The 21 Responsibilities of PR and What They Entail

Onclusive

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Crisis Communications. Relationship building takes time. Data Journalism.

Training 370
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The 20 Responsibilities of PR and What They Entail

Onclusive

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Crisis Communications. Relationship building takes time. Owned Media/Content Strategy. Data Journalism.

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The Most Recommended PR Tech Vendors [PR Tech Sum]

Sword and the Script

The tool has several use cases including identifying the most influential reporters covering the competition or identifying “the most influential voices during a crisis.” She joined the company as a sales associate in 1987 and before her promotion served as the company’s chief customer service officer.

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Misinformation 2.0: Deepfakes are the biggest threat to media today

PR in High Definition

A core pillar of our day-to-day activity is news hijacking, whereby we jump on news by pitching responses and additional information on behalf of the companies we represent. But also, it’ll likely damage our relationships with journalists, who’ll become frustrated at being pitched comments for stories they can’t run.

Media 74
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Summer Travel: How PR & Comms Are Helping Drive Demand

Burrelles Fresh Ideas

Increased use of artificial intelligence in travel: AI is already being used in various aspects of travel, from chatbots for customer service to personalized recommendations for accommodations and activities. I took advantage of this while planning a family trip to the Bahamas last year.

Travel 40
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Six Things That Haven’t Changed About PR

Mindful Marketing

But the best PR agencies also know that “quality content” (pitches, Tweets, blog posts, etc.) come from knowing their target intimately and providing value in whatever they pitch. Every brand must have a crisis communications plan. You have to plan for the worst.” PR Drives Quality Leads.