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Caine’s Arcade: How Powerful Storytelling Can Make a Difference

Polaris

Stories—and storytelling—are powerful. creative agency. He posted the event information on Facebook, and it eventually made its way to the front page of Reddit. Forbe s and Fast Company both wrote about Caine’s determination and creativity. Let me tell you about one such story. Mullick is a partner at an L.A.

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State of Content Marketing 2019: Creativity Strikes Back

Contently - Strategy

Creativity strikes back. Slowly, they brought on other smart people with great storytelling skills to join them in the fight. The post State of Content Marketing 2019: Creativity Strikes Back appeared first on Contently. Starting in 2013, brands started hiring journalists to work on their content programs.

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PR Tactics To Differentiate Your Brand

ImPRessions - Crenshaw Communications

told the story of the troubled relationship between the founders of Reddit, their departure from the company and eventual triumphant return. It’s a riveting story, and is part of a recently published book about Reddit – that itself being another tactic for differentiation. Last month, Inc. Write the book on it.

Brand 196
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5 PR Lessons From Our Favorite Instagrammers

ImPRessions - Crenshaw Communications

Find creative ways to make the standard announcement. Yes, real news and announcements merit media coverage on their own, but creative storytelling tactics can make a bigger splash and leave a more lasting impression. Here are some PR lessons we gleaned from some of our favorite Instagrammers. Appeal to the imagination.

Instagram 159
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Quick Summaries to 5 Surveys of PR and Corporate Communications

Sword and the Script

Most respondents say Twitter (64%) and LinkedIn (59%) are effective channels in the world of investor and financial communications; many are on the fence about Reddit 42% say it’s effective and 37% say it’s ineffective. Other interesting statistics: Agencies say creative. Stimulating creativity. “37%

Survey 81
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Behind the Headlines With Neil McAllister

Cision

With so many outlets and ways to consume information proliferating these days, you need to be more thoughtful and creative than ever if you want to stand out. I’m a big film buff; and talk about a good storyteller. Sorry, m’colleagues, but I use aggregators like the Drudge Report and Reddit as much as anyone. Rapid Fire Round.

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#17: How PepsiCo’s Creators League transforms trends into brand activations

NewsWhip

Every successful creative campaign is powered by insight. Lauren Powell, Analytics & Social Listening Lead with PepsiCo’s Creators League Studio, joins NewsWhip CEO Paul Quigley for a discussion on using content analytics and social listening to support the creative process. How the in-house creative team collaborates | 5:04-5:26.

Trends 78