Contently - Strategy

DECEMBER 12, 2018

Creativity strikes back. Slowly, they brought on other smart people with great storytelling skills to join them in the fight. “That really helped me understand a lot of things that I didn’t understand coming from journalism—how I could work with these people and if I could align my KPIs with their KPIs.”

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Cision

MARCH 31, 2016

What was behind your decision to switch from journalism to PR? How will your background in journalism help you in this new position? With so many outlets and ways to consume information proliferating these days, you need to be more thoughtful and creative than ever if you want to stand out. Want to improve your media relations?

Newspapers 120

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NewsWhip

MAY 12, 2021

Every successful creative campaign is powered by insight. Lauren Powell, Analytics & Social Listening Lead with PepsiCo’s Creators League Studio, joins NewsWhip CEO Paul Quigley for a discussion on using content analytics and social listening to support the creative process. How the in-house creative team collaborates | 5:04-5:26.

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