Konnect Agency
MARCH 15, 2023
With events and conferences making a full-force comeback, there’s no denying that the trade show landscape has undergone significant changes post-COVID. Now, virtual buyer meetings, typically handled pre-show, have shifted the importance away from an in-booth buyer meeting aimed at introducing the brand and product.
Flack's Revenge
MARCH 12, 2019
I am often asked by clients how to build trade show buzz and booth traffic. The difficulties of rising above show noise were never more apparent than at MWC, the annual mobile industry confab, which I attended last month in Barcelona. Small Players Get Creative. The presenter cleverly wove the pitch into the routine.
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The Hoyt Organization
SEPTEMBER 21, 2023
In order to meet the deadline for the trade show, the brochure was prepared with the logo areas as blank spots, which were filled in at the last minute, thereby allowing creative to move ahead. Within the first three months of the launch, more than $5 million in potential transactions were presented for consideration.
ImPRessions - Crenshaw Communications
MARCH 27, 2018
attend conventions, conferences, and trade shows each year. If an executive wants top-tier opportunities but has no real speaking history “to speak of,” start with smaller groups who are hungry for interesting presentations. Look into colleges, not-for-profits and community organizations to start.
Sword and the Script
APRIL 25, 2017
In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. A good way to do that is to build relationships through content before the show even begins. Preview any presentations your business is providing at the conference. Give our services a try.
Beyond PR
APRIL 27, 2016
Trade shows can be an endless sea of opportunity, engagement, and information. When it comes to amplifying your trade show presence, an online press kit is one of the best ways to house your content riches , and a multichannel marketing strategy will provide your audience with plenty of paths to this jackpot.
Bianchi Biz Blog
JANUARY 21, 2021
Other possibilities for the virtual platform include interactive formats, such as virtual presentations, conferences, tech days or any other form of exchanges with customers and business partners. In the future, customized content will be more important than square-feet of trade booth space. Get creative! Michael Scheuer.
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