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7 Skills PR Teams Can’t Do Without

ImPRessions - Crenshaw Communications

This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan. We need to be able to use social media platforms to reach and engage curated audiences, as well as measure the success of our campaigns. A strong understanding of digital and social media platforms is a must.

Analytics 170
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The Future of Work: Navigating the Evolving Professional Landscape with Erica Keswin

PR for Anyone

In this episode, Erica sits down with Christina to discuss the impact of technology both in the workplace and our education system, evolving dynamics between generational workforces, current issues such as remote work, and recent shifts occurring in the professional landscape that have been exacerbated by the COVID-19 pandemic.

Employee 130
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Amid the Rapid Pace of Change, These 5 Fundamentals of PR are Still Essential

Sword and the Script

A client of one of my clients said that at a seminar and it really captures the sense for the pace of change. Almost all of them reported something new – new roles, new responsibilities, new technology, new, new, new. In technology, the classic comparison of Salesforce to Oracle is an iconic example. 5) Feedback and measurement.

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10 PR Conferences All PR Solo Pros Need to Know About in 2021

Solo PR Pro

AMEC Global Summit on Measurement. Whether you’re a marketing or PR executive, a PR pro interested in media intelligence or one who manages communications, the International Association for the Measurement and Evaluation of Communication (AMEC) has the conference just for you. Page Spring Seminar. Yep, that one!).

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40+ Blogs Marketers Should Be Following

PR 20/20

Beyond content, CMI does break it down into other areas, like SEO, social, and measurement. MarketingProfs ( @MarketingProfs ): Covers all things marketing via articles, podcasts, online seminars, guides, and tutorials. The VP of marketing technology authors the blog at Shift Communications ( @SHIFTComm ), Christopher Penn.

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Career Development Tips for the 2018 Professional

Waxing UnLyrical

We recommend you build a case by calculating how your efforts have earned the measurable company revenue increases. Stay Up to Date with Technology. As technology trends continue to advance, there is a misconception that robots and artificial intelligence will eliminate all work positions in the next 20 years.

Print 71
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The Pressure for Clicks; Off Script #14: Erik Sherman, Freelance Journalist

Sword and the Script

One part of an answer is bound to sound like a “get off my lawn” response, but I think there’s been a decline in the effort younger marketers put into learning the craft aspects of creative. That doesn’t mean there is no good creative, but too many people claim expertise based on some technology when they don’t really know what they’re doing.