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4 Corporate Communications Lessons From Hurricane Harvey

PRSay

As a corporate communicator who, like others, nervously and helplessly watched the water rise, I learned about the parallels that can be drawn between the historic flood and how companies respond to their own crises. When my family undertook major renovations on our house in 2014, we began by interviewing several contractors.

Corporate 107
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Five Reasons Why B2B PR Works

ImPRessions - Crenshaw Communications

A solid B2B PR program offers ample tactics for a brand to educate its customers and convey its expertise through business conferences, content like bylined articles and white papers, customer seminars, and the like. Industry thought leadership is a differentiator. Company stability and reputation are also key to a business purchase.

B2B 242
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The Future of Work: Navigating the Evolving Professional Landscape with Erica Keswin

PR for Anyone

You’re Missing Out, Corporate America Women navigating the workplace in their 50s encounter a unique set of challenges distinct from their younger colleagues. Together, Christina and Erica explore the hurdles faced by these women, shedding light on the unfortunate trend of some being edged out of corporate roles.

Employee 130
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Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications. Executives can reach out to shareholders or investors through video, as Nestle shows in this message from a 2017 investor seminar. An expression of corporate values.

Video 149
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Interview with PRSA’s National Chairman, Anthony W. D’Angelo

Critical Mention

His appointment followed more than 25 years of service in the corporate and agency sectors. He has presented seminars on change management at several conferences and universities over the past 15 years. The post Interview with PRSA’s National Chairman, Anthony W. Newhouse School of Public Communications. SCHEDULE A DEMO.

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Should your C-suite tweet? Maybe!

Stuart Bruce

’ was the question at the recent CIPR Corporate and Finance’s group seminar. If they can be trusted to do any sort of media interview then they can use Twitter effectively – with the right advice, training, mentoring and support. ‘Should the C-suite tweet?’ public relations'

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6 Ways To Use PR To Build Brand Marketing

ImPRessions - Crenshaw Communications

This is why earned media – the stories and interviews produced by PR – will always be relevant. It sponsors a series of Financial Learning Seminars, underwrites research about the cost of financial stress in the workplace, and raises funds for financial wellness causes. Here are some of the most powerful.

Brand 185