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Brexit – 12 immediate actions for PR, corporate communications and public affairs professionals

Stuart Bruce

Public relations, corporate communications, public affairs and corporate affairs professionals will have an essential role in helping employers and clients to navigate this period of momentous change. Reassure customers, employees, suppliers and other stakeholders.

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Study: APR Credentials Boost Confidence and Ethics Counseling Engagement

PRSay

Neill, APR, Fellow PRSA, and published in 2023 in Issue 3 of the Journal of Media Ethics , surveyed a diverse group of 314 public relations and communication professionals in the United States. Organizations can support their employees’ pursuit of the APR by providing resources, mentorship programs and financial assistance.

Ethics 189
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In Memoriam: Joe S. Epley, APR, Fellow PRSA

PRSay

He was also a founding partner in Worldcom Public Relations Group, a network of independent firms that grew to include businesses in 35 countries. Epley helped establish professional, ethical public relations in Russia shortly after the collapse of the former Soviet Union. Epley, who joined the U.S. were lifelong.

Ethics 166
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Public Relations Objectives

Doctor Spin

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. Building trust and credibility is another crucial objective of public relations. Increase positive publicity and decrease negative publicity.

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The ESG opportunity for public relations 

Stephen Waddington

As society emerges from the pandemic, the need to measure corporate performance against broader metrics is an issue rising up the corporate agenda. Research published by Vuelio highlights the growing awareness of ESG as a corporate issue but also the opportunity for further education.

Publicity 197
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Thoughts on Balancing Your Professional Work and Your Activism

PRSay

Some of us are fortunate to work for companies that tell employees to bring their whole selves to work, that invest in corporate social responsibility and that act as responsible members of their communities. At times like these, it may help to take a breath, look back in time and consider the activist roots of the PR profession.

System 189
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Should Public Relations Change Its Name?

ImPRessions - Crenshaw Communications

As the practice of public relations has changed over the decades, so has its name – morphing from “publicity” and “press office” in the 1920s to broader and more inclusive terms like “public relations,” “public affairs” and “corporate communications.”

Publicity 245