ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Write a rock-solid PR plan. Supporting a product launch? PR and marketing content are increasingly intertwined, as well. To determine which marketing assets could become useful for the PR plan, see this earlier post on how PR and content marketing work together. Define your objectives.

Writing 136

Writing How To Pitching Privacy 136

B2B PR Sense

JANUARY 5, 2018

B2B PR in particular creates a patina of thought leadership and generates interest and awareness. For example, if you want to generate more website traffic, you may be better off authoring and placing articles in targeted outlets rather than trying to get the media to write about you. Product launch. Content marketing.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Sword and the Script

JANUARY 3, 2023

Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic. And in B2B marketing it already does. But just 2% said “always.”.

Interviews 99

Interviews Publicity Technology Social Media 99

Garrett Public Relations

MARCH 31, 2019

Initiatives like product launches, customer wins and new hires have traditionally been popular topics for press releases. When considering a public relations approach to get your company in the news, you may focus on newsworthy announcements. But what do you do in between the news peaks? One option is to pursue contributed articles.

Product Launch 91

Product Launch Publicity Company Content Marketing 91

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Data and the use of data will become the great divide between marketers producing content and content marketing.

Marketing 189

Marketing Content Marketing Data Social Media 189

PR 20/20

FEBRUARY 7, 2019

Some marketers aren’t afraid to take a risk on new ideas, push leadership on new technology or champion an entirely new methodology. A: I lead our marketing team, which means supporting marketing employees, setting the strategic direction and helping execute on it. So we start by thinking: What do we want to write?

Marketing 74

Marketing SEO Trade Shows Technology 74

Deirdre Breakenridge

MAY 23, 2017

A good public relations professional will counsel their client to have a blog or content hub as a way to showcase thought leadership, earned media placements, company news, and announcements, and engage with fans and followers. I have two blogs—a food blog and a marketing/PR blog. Yet, we are often the shoemakers with no shoes.

Blogging 282

Blogging Case Study Social Media Instagram 282