Content Marketing Guidelines Leadership Measurement 
Burrelles Fresh Ideas
APRIL 16, 2024
However, a quiet revolution is happening in the business-to-business (B2B) marketing world, where influencers are reshaping the landscape in new and interesting ways. The effects of business-to-business influencer marketing are more challenging to measure as it predominantly enhances brand awareness and affinity.
Cision
NOVEMBER 30, 2017
When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
5W PR
DECEMBER 19, 2023
‘ Fearless Girl’ Statue : Facing the Wall Street bull, this statue became a powerful symbol of gender diversity in corporate leadership, demonstrating how PR stunts can transcend traditional advertising and create a lasting impact. Integrate with Broader Marketing Strategies: Don’t let your stunt stand alone.
ImPRessions - Crenshaw Communications
JULY 6, 2016
Breaking through with quality material will become more difficult as content marketing approaches a saturation point. As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”. Thought leadership isn’t just for B2B brands.
ImPRessions - Crenshaw Communications
JANUARY 5, 2017
The study’s participants named leadership attributes like “courage, innovation, managing through ambiguity, developing talent, and contributing to strategy” as critical to their positions, which are wielding greater clout among C-level executives within the organization. Thought leadership is more important than ever.
Beyond PR
AUGUST 3, 2016
There are times when product managers and content marketers don’t see eye to eye. As Alexa and I talked, I was reminded of my own struggles with project prioritization and communicating the value of content. Focus groups, surveys, and ethnographic research are all common tactics for marketers. The answer: Together.
Buzzstream
JANUARY 22, 2024
Check Traffic Organic traffic is one metric that most tools can provide, though they are estimations of traffic, not exact measures. There is a right way and a wrong way to do it, however. A site can be highly authoritative, but if it’s irrelevant, it will not be valuable.
Expert insights. Personalized for you.
93 
Let's personalize your content