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A Dummies Guide to Digital PR

5W PR

In the world of public relations, digital PR refers to the online marketing strategy utilized by businesses to increase their online presence and boost their brand. Digital PR is a powerful tool capable of boosting a brand’s online presence and visibility. Digital vs. Traditional.

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What Is Digital PR and How Does It Benefit My Brand?

Prohibition

Over the past few years, digital PR has become significantly more important for brands and now goes way beyond ‘building links’ It includes increased brand awareness, brand positioning, SEO ranking, marketing share, share of voice, social media performance, organic traffic, sales and more – all encompassed in one.

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Measuring Public Relations

5W PR

Measuring your Website Traffic –It’s important to take a look at your website traffic before, during, and after PR. These are all useful tools for measuring a PR campaign’s efficacy; is your brands story being told? However, media impressions are not limited to television or print media.

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25+ Essential Digital PR Tools For Any Team in 2024

Buzzstream

You’ve heard carpenters are only as good as their tools. Or is it that a good carpenter never blames their tools? Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. I joined BuzzStream as Director of Content Marketing in November of 2023.

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25+ Essential Digital PR Tools For Any Team in 2024

Buzzstream

You’ve heard carpenters are only as good as their tools. Or is it that a good carpenter never blames their tools? Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. I joined BuzzStream as Director of Content Marketing in November of 2023.

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Last Night a Blog Post Changed My Life

ZudePR

Over the last 15 years, I’ve read some crackers: A Confederacy of Dunces, John Kennedy Toole. If I really like a post, I print it out, highlight the best bits, and make notes in the margin. Granted, it was a very good one: Everybody Writes , by Chicago-based content marketer Ann Handley. Print them off.

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The Making of Cision: A Brief History of 15 M&A Transactions that Consolidated a Sizable Chunk of the PR Technology Market into One Company

Sword and the Script

It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that. Cision spins off Outmarket , which had previously been the Vocus marketing Suite. Sources: New York Times , PR Newswire , MultiVu ).