5W PR
MARCH 4, 2024
Consumer spending is taking flight, and travelers are eager to rediscover the world after a period of grounded dreams. Storytelling Let go of the travel marketing jargon and tap into the power of authentic voices. The answer lies in understanding the evolved traveler. Let them travel together and with the brand.
Burrelles Fresh Ideas
MARCH 19, 2024
Hotel prices, however, have remained relatively stable, experiencing a marginal increase of only 0.7% This downward trend in travel costs is particularly noteworthy amidst the rising prices across various sectors, with average consumer prices seeing a 3.1% since last year. year-over-year increase through January.
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wiredPRworks
APRIL 27, 2020
Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? What happens when we build brands with STOP marketing as a customer design experience, not storytelling?
ImPRessions - Crenshaw Communications
MAY 18, 2018
Patagonia, a smaller, privately owned company, has earned a loyal customer base by making good products, but its communications has also played a big role in engaging consumers. When brands like these take a stand on social issues, they are humanized, making it easier for like-minded consumers to engage. PR helps differentiate.
Burrelles Fresh Ideas
MAY 23, 2023
Dentsu recently came out with a survey regarding consumers’ summer travel plans. The largest jump they saw was regarding hotel stays. In response, hotels and airlines are implementing eco-friendly practices and promoting sustainable tourism initiatives. They are up more than 300% over last year.
Contently - Strategy
JULY 22, 2021
“We pivoted our storytelling to focus on armchair travel,” explained Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing. It showed them how to go on a virtual world tour , what trips to add to your travel vision board , and how to make their home feel like a luxury hotel.
PR in High Definition
JUNE 27, 2017
Over the past three years, virtual reality (VR) has evolved from a lab experiment to a platform for the media and consumers to engage with. And as it grows, more news organisations, marketers and PRs want to get involved to explore its new storytelling possibilities. And that’s not necessarily the right format for all brands.
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