Mindful Marketing

MAY 22, 2021

So, why are 51% of consumers who know what native advertising is skeptical about native advertising ? People are rightly wary of the ethics of native ads like this one because they have a propensity to deceive in two closely-related ways, which also violate Federal Trade Commission (FTC) guidelines.

Advertising 114

Advertising Advertising Agriculture Ethics 114

PRSay

SEPTEMBER 14, 2017

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

Ethics 106

Ethics Nonprofit Exercises Radio 106

PRSay

JANUARY 8, 2019

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. Sure, go after The New York Times as your boss asked, but don’t forget your local newspapers, TV and radio stations. Keep it ethical.

Storytelling 163

Storytelling Media Nonprofit Government 163

PR in High Definition

DECEMBER 17, 2020

British mobile networks are hoping to take up a leading role in emerging radio technology, OpenRan, which could be worth up to $21bn. Google is currently coming under fire and receiving employee backlash after sacking leading AI ethics researcher Timnit Gebru. The Daily Telegraph has the full story.

Ethics 62

Ethics Google Banking Radio 62

Mindful Marketing

OCTOBER 5, 2019

’ Thanks to the Federal Trade Commission (FTC), advertisers on television and radio must abide by rules that separate program content (the show) from commercial content (the ads) and that limit a character’s or program host’s use of promotions or product placement, but the Internet has no such restrictions.

YouTube 81

YouTube Television Advertising Advertising 81

Prakkypedia

NOVEMBER 5, 2017

Self-described as a “trade journal for the media covering newspapers, magazines, TV, digital, radio, outdoor advertising and entertainment media”. An ABC Radio National show and podcast, Download This Show explores “the latest in technology, social media, consumer electronics, digital culture and more”. Download This Show.

Media 76

Media Journalism Radio Print 76

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots.

Publicity 167

Publicity Social Media Television Measurement 167

Mindful Marketing

OCTOBER 31, 2020

.” Neither of these ads even mention the candidate they endorse; rather, their aim is to undermine the adversary—a strategy that contradicts the research of Sorin Patilinet , global consumer marketing insights director for Mars, Inc. As a result, one ends up on top as the ‘candidate of least compromise.’

Advertising 85

Advertising Advertising Ethics Government 85

Prohibition

JULY 13, 2021

I worked on a nuclear power station in Internal Comms in my first role and then moved to London and worked there for 5 years initially in consumer tech PR but then I moved into OTC medicine PR which I really loved. No I like the fact the work ethic is work hard, but not until 10pm and the fun element of the people up here is great.

Meeting 62

Meeting Social Media Banking Radio 62

Communications Conversations

NOVEMBER 17, 2016

And, there are ethical boundaries many companies would prefer not to cross. Because these kids communicate and consume media much differently than the generations before them. Gen Z is not reading newspapers or magazines or listening to the radio. Would it surprise you to know that Gen Z represents a full 25% of the overall U.S.

Communications 60

Communications Mobile Radio YouTube 60

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. We’ll look at ethics and governance. Just like how Aaron talked about how the BBC can see what stories work we can analyse how people consume and share our content. You’re a danger to your employer.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

ImPRessions - Crenshaw Communications

JANUARY 25, 2018

Above all, through speeches, radio addresses, and his writings, Churchill presaged the modern business or political leader bent on making his mark through strategic thought leadership. Today’s most effective PR relies on emotional storytelling to make connections with consumers.

Film 136

Film Local Leadership Radio 136

Maxim Behar

JANUARY 11, 2024

Like you said we get up, we pick up the phone and I think at that point some of the creativity is over as we consume information, different opinions. Yeah but don't we do it on the radio too, there is no future of the internet". This transparency makes the world far more ethical than it used to be. How do you balance the two?

Leadership 59

Leadership Social Media Creativity Ethics 59

MaccaPR

NOVEMBER 30, 2017

Or – and this is where experiential pays off – are you a brand still trying to connect with your base and give them an experience in a moment in time that reinforces the relationship you have with them as consumers? We’ve got a frozen food client who identified who their alpha consumers are: gamers. It was a perfect storm of marketing.

Marketing 76

Marketing Consumer Measurement Viral 76

Sword and the Script

DECEMBER 11, 2018

“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. Consumers trust others of similar ilk. 15) Ethics in PR revisited.

Social Media 93

Social Media Marketing Media Creativity 93

MaccaPR

MAY 28, 2015

Yes, yes - of course, we’re talking truth in advertising, of all things, but consider: When consumers watch the film, ‘Avengers 2,’ they know that Robert Downey Jr can’t really fly. So what precisely is the understanding between advertisers and their consumers as to honesty? Ethically ambiguous? asks Preston.

Film 48

Film Marketing YouTube Advertising 48

Maxim Behar

MAY 31, 2021

Imagine the world 15-20 years ago, there was the traditional media, TV channels like yours, newspapers, radio stations, and that was all. We must feel what the clients need and how the consumer would react to the products or the brand of our clients. I would add also ethics and honesty for our industry.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Communications Conversations

AUGUST 31, 2018

Using my storytelling skills that I’ve built up over my 18 year career in radio & TV but in a new way. I’m now a reporter for my clients’ brands, searching around for the interesting nuggets that make them attractive not only to reporters and editors, but to their target consumers. A lot of things. It’s basically the same thing.

Media 112

Media Journalism Report Video 112

Stephen Waddington

DECEMBER 5, 2018

The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale. Broadband internet access became a mainstream consumer proposition in 2000. Practitioners have a responsibility to work to ethical standards.

Media Relations 115

Media Relations Media Print Newspapers 115