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Critical Mention Launches Media Contact Database, Expands Earned Media Suite

Critical Mention

The product launch is one of the company’s most significant since its founding in 2002 and will allow customers to leverage a powerful Earned Media Suite when combined with Critical Mention’s TV, Radio, Social Media and Online News Monitoring. Customer support is available 24/7/365. . www.criticalmention.com.

Media 108
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4 Ways to Avoid PR Disasters

Critical Mention

If you’re a hotel and are about to renovate rooms, consider the ramifications of construction noise or paint odors. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Another key way to avoid PR disasters is to build a strategy for all types of possible scenarios.

Sports 80
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Curiosity: One of the Three Cs of Public Relations

Waxing UnLyrical

As a toddler (4-ish), I wondered what was inside that thing on the wall where, if you plugged in a lamp, there was light, or if you plugged in a radio, there was sound… music… people talking. Then, in my early teens, I constructed a battery-powered transistor radio. So I did the logical (in my mind) thing.

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Constructing the Organizational Narrative: PR definition in the making

PR Conversations

Ira Basen’s 2007 six-part, award-winning CBC Radio Show, Spin Cycles: the spin, the spinners and the spun , proved to be highly influential for me. Internal communications often say they are corporate storytellers. A bit of the back story. Same with documentary film makers. Do you see the problem? The term has a lot of competition.

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PRoust Questionnaire: José Manuel Velasco

PR Conversations

Velasco’s earlier work experience includes 25 years leading PR departments in several large companies, such as FCC (construction and environmental services), Unión Fenosa (gas and power) and Renfe (railways). Prior to his public relations roles, Velasco worked as a journalist for print media and radio broadcasters.

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How to use opinion surveys in public relations

PR Conversations

Robinson , President, Opinion Research Corporation , called: How to Use Opinion Surveys in Public Relations. He invented a method of measuring listener response to radio broadcasts and published many books before his death in 1961. Born in 1900, Dr Robinson became a pioneer of research.

Survey 40
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How to Develop Meaningful PR Measurement

Waxing UnLyrical

Last touch attribution models discount all of the steps leading to a sale, and multi-touch attribution models are often constructed with enough assumptions to render them rather inaccurate ( for more on the statistical challenges with multi-touch attribution read this ). ” ~ Sandra Fathi, Past President, PRSA NY.