Company Product Launch Trade Shows Video 
Cision
JANUARY 8, 2018
When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. They can also be used as a platform for the largest company announcements.
5W PR
FEBRUARY 22, 2023
Let’s look at some of the best ways to leverage PR to make sure that your next product or idea is a success. What is a Product Launch Strategy? A product launch strategy is a plan that encompasses tactics and methodology for introducing a new product to market.
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Beyond PR
JANUARY 9, 2018
When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. . They can also be used as a platform for the largest company announcements. .
Communications Conversations
APRIL 17, 2015
Livestreaming trade shows. Livestreaming product launches. Convincing companies to experiment with a new tool can be tough (not everyone is Mtn Dew or Red Bull). But, I see a handful of other issues I’m sure midsized and larger companies will struggle with when it comes to Periscope and Meerkat, too.
Communications Conversations
APRIL 6, 2015
Two weeks ago on the Talking Points Podcast , I lauded a local company (Victory Motorcyles) and agency (space150) that recently killed it with a virtual reality execution at a trade show in Chicago. I think this video speaks for the impact it had on attendees. .” It happens via video. It happens via visuals.
Bianchi Biz Blog
JANUARY 21, 2021
According to Kleiner, a visitor enters a virtual lobby, which is designed based on Freudenberg’s familiar trade fair look. It contains large-scale images, video screens and colorfully lit tables. On a display board, the guest can see key topics, which can be a mix of downloadable product information, videos and 3D models.
Beyond PR
APRIL 27, 2016
Trade shows can be an endless sea of opportunity, engagement, and information. When it comes to amplifying your trade show presence, an online press kit is one of the best ways to house your content riches , and a multichannel marketing strategy will provide your audience with plenty of paths to this jackpot.
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