Community Employee Retail Viral 
Mindful Marketing
MARCH 21, 2020
” The retailers’ swift actions and accusation of price gouging left Colvin sitting on over 17,000 bottles of sanitizer he couldn’t sell, even as people around the world were desperate to get their hands on the products and the product on their hands.
NewsWhip
OCTOBER 11, 2023
Popular retailer Target found themselves in trouble this year after a seemingly innocent Pride Collection drop. The company’s stock tanked and Target’s reputation followed within the conservative community, but the company stayed true to their beliefs , doubling down on their commitment to supporting the LGBTQ+ community.
ImPRessions - Crenshaw Communications
JUNE 7, 2017
Even a tiny company can challenge competitors for customers, employee talent, and visibility. According to Steve Tobak of Inc., “starting with a niche is one of the most powerful ways to go viral and ultimately take down even the biggest giants.” They’re part of the community. Goliath myth.
MaccaPR
JANUARY 8, 2021
Listen To and Welcome Employees on Social. Brands know they should listen to consumers, but what about listening to employees? Arik highlighted the cautionary tale of Sherwin-Williams, which fired an Ohio employee whose TikTok channel of paint mixing was mesmerizing his 1.2 It’s the CEO!,” gasps Arik. Which brings us to.
Cision
JULY 20, 2015
Once Shea developed his production process, he went back to his online communities to get the word out: “The backpacking, fishing, outdoors community has a very active and robust online community of blogs, forums, and review sites. We went to those online communities and announced our product and drummed up interest.
MaccaPR
FEBRUARY 19, 2018
One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’" No matter what the intention, recognize that every rude Tweet or callous Facebook post from a misguided employee or manager is now as public as a news release fired out globally. The alternative to that lightning-fast candor?
Waxing UnLyrical
JUNE 4, 2014
The Harlem Shake dance video craze largely took off based on the whims of students, employees and other everyday folk interested in making a funny viral video. It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community.
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