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Faces & Markets of PRGN: South Korea – A High-Tech Economy and a Cultural Powerhouse  

Bianchi Biz Blog

Grace Haekyung Son, Managing Director of PR House We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Communications, media and PR market in South Korea While digital media is prevalent, traditional media still holds influence in Korea.

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Interning at Hoffman: PR with Flavor

The Hoffman Agency

Starting as a full-time intern with Hoffman is like eating Pad Thai at a spice level four. As the daughter of a chemical engineering Ph.D. and lover of content creation, I’ve been torn between pursuing STEM or communications for as long as I can remember. As the daughter of a chemical engineering Ph.D.

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Stop with the hocus pocus – employee communications is for muggles

PR Conversations

A European internal communications veteran explains: In order to help organisations use communications to get results , practitioners should call on simple skills and experience —not a book of runes, silver bullets or magic fairy dust. ” We need to shed some light on employee communications.

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A fish rots from the head: reputation needs leadership

PR in High Definition

This trust influences more than just purchasing, permeating all aspects of the company almost as if it were a chemical element created by the synergy of the leadership team and the employees themselves. The post A fish rots from the head: reputation needs leadership appeared first on Firefly Communications.

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Reputation and Crisis Management: “Trust Me On The Sunscreen”

Reputation Us

reported by the New York Times , for containing chemical ingredients that are absorbed into the skin and into the bloodstream, rather than staying on top of the skin. less messy), chemical sunscreens, rather than mineral concoctions, like zinc oxide and titanium dioxide, has substantially increased.

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Give corporate communicators a break- failure starts and ends with leadership

Mark My Words

You can appreciate the internal logic of the brand’s creatives: put celeb tab A into zeitgeisty protest tab B to spark award-winning campaign. Likewise, hapless White House press secretary Sean Spicer once again inflicted needless damage on his administration by saying the Nazis never used chemical weapons. Of course.).

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The Anatomy of an FDA-Approved Tweet

ISEBOX

Proper usage of platforms like Twitter for pharmaceutical communications is a lesson in anatomy: You need to understand the structure and internal workings for maximum impact. Shortening chemical terms down to their scientifically accepted abbreviations as necessary. Get out that Periodic Table!