Ishmael's Corner

NOVEMBER 4, 2014

The failure in the Chicago Tribune’s story on McDonald’s certainly fits the small “f” category. Uncategorized brand storytelling business storytelling failure in storytelling McDonalds innovation center' The invention didn’t see the light day. There are many ways to play the “F” card. Of course, you’ve got to dig up the failures first.

Storytelling 157

Storytelling Journalism Training Resources 157

Ishmael's Corner

NOVEMBER 11, 2014

I will publish a companion post on Monday that shares examples from each of three categories. Uncategorized pr visuals visual storytelling Visual Storytelling Lessons visual storytelling tips' Side note: I wrote a post on Richard Turley’s work and a Bloomberg Businessweek photo essay on a Jordanian refugee camp last year.

Storytelling 136

Storytelling Sports Software Mobile 136

Ishmael's Corner

OCTOBER 12, 2014

Category: Lifestyle and Fitness. Uncategorized business storytelling perceived as innovative PR savvy product placement' In fact, The Wall Street Journal did a story on this very topic, “ You Call That Innovation ?”. That’s why this HARO caught my attention: 42) Summary: Innovative laundry products. Media Outlet: Anonymous.

Storytelling 99

Storytelling Exercises Financial Journalism 99

Ishmael's Corner

MARCH 24, 2015

As you drill into the numbers beyond the music category, you find that niche programming — a byproduct of low barriers to entry — is thriving. Uncategorized radio outreach SEO VentureBeat visual storytelling' Check out these numbers: Such an up and to the right growth curve should get our attention. They empower people.”.

Radio 60

Radio Storytelling SEO Engineering 60

Ishmael's Corner

SEPTEMBER 30, 2014

Marketers talk about “paid media” (advertising they have to buy), “earned media” (from press coverage to word-of-mouth buzz) and a growing category called “owned media” (their websites, blogs and social media feeds). Uncategorized brand journalism business storytelling public relations The Financial Times on brand journalism'

Journalism 150

Journalism Brand Branding Publicity 150

Ishmael's Corner

APRIL 14, 2015

Falling under the life-is-better-than-fiction category, the site essentially serves as a virtual companion for those eating ramen alone. . Uncategorized business communications digital journalism Nissin ramen companion storytelling workshops' Seems similar to the rationalization behind PR budgets.

Advertising 60

Advertising Advertising Storytelling Journalism 60

Ishmael's Corner

MARCH 10, 2015

We have clients who fall under the category we affectionately call “deep tech.” Uncategorized GigaOm PR on the media Stacey Higginbotham tech media' As a result, the company is working with its creditors that have rights to all of the company’s assets as their collateral. All operations have ceased.”.

Media 60

Media Construction Newspapers Technology 60