Konnect Agency
FEBRUARY 16, 2021
One industry that dramatically shifted as a result of the pandemic is the trade show industry, whose transformation to exclusively virtual formats was met with mixed reviews. For some brands, the virtual format made it easier to share information. Read on to decide if a virtual trade show is right for your business.
Communications Conversations
APRIL 6, 2015
Two weeks ago on the Talking Points Podcast , I lauded a local company (Victory Motorcyles) and agency (space150) that recently killed it with a virtual reality execution at a trade show in Chicago. It’s just one example in a short list of brand executions using VR recently. Storytelling happens in print.
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Cision
AUGUST 21, 2017
While Game of Thrones is undeniably a high fantasy tale, fans connect with it on such a passionate level because apart from the beautiful scenery and mystical beings, the storytelling is spectacular. Think about what your brand wants to achieve.
ImPRessions - Crenshaw Communications
OCTOBER 6, 2017
Sometimes, that means simple tweaks to make a generalization more specific, like when our digital publisher client wanted to share expertise on storytelling in healthcare marketing. Speeches – at industry conferences, trade shows and other events which can be repurposed as articles, blog posts and white papers.
The Hoffman Agency
MARCH 22, 2019
While it’s all good for business, how do you conduct PR for a trade show beyond the straightforward press release? We clinched the highly coveted Gold award for Best Regional PR Campaign , a category in which we faced stiff competition from strong, well-known brands with elaborate regional campaigns.
Beyond PR
AUGUST 22, 2017
While Game of Thrones is undeniably a high fantasy tale, fans connect with it on such a passionate level because apart from the beautiful scenery and mystical beings, the storytelling is spectacular. Think about what your brand wants to achieve. There’s a joke that Lady Olenna would be amazing on Twitter – and it’s so true.
5W PR
JANUARY 31, 2024
Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. Corporate PR: Manages the overall image of a tech company, including its values, culture, and achievements, to build a positive brand perception with stakeholders. This can include investors or customers.
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