ImPRessions - Crenshaw Communications
OCTOBER 11, 2018
Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. 6 PR tactics to differentiate your brand. A company can set itself apart by speaking in a distinct brand voice. There are some PR tactics that can help. Have a distinct voice. Have a distinct voice.
ImPRessions - Crenshaw Communications
SEPTEMBER 20, 2023
As Twitter (now X) declines, and newer social platforms like Bluesky remain exclusive or in beta mode, Meta’s Threads has emerged as a notable social destination for brand PR. Threads’ tight integration with Instagram can leverage visual storytelling, making it ideal for conveying complex ideas in a visually appealing manner.
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Cision
AUGUST 23, 2017
In fact, consumers think of brands and products as something, or someone, that could address their emotional needs. Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. Humanize Your Brand.
Contently - Strategy
SEPTEMBER 27, 2023
Gucci’s Metaverse High-end fashion brand Gucci demonstrated the potential of the metaverse by launching “ Gucci Town ,” a virtual world nestled within the Roblox Metaverse. The campaign’s impact extended beyond engagement, reinforcing how AR can amplify storytelling and evoke genuine emotions.
ImPRessions - Crenshaw Communications
JANUARY 26, 2016
With 68 percent of users saying they engage with brands on Instagram, big brands, small businesses, and influencers alike have embraced the social media platform, producing content that professional communicators can learn much from. Be true to your brand. Appeal to the imagination.
Contently - Strategy
DECEMBER 12, 2018
The brand had a slick new site, detailed persona work, and a strong SEO gameplan. Starting in 2013, brands started hiring journalists to work on their content programs. Slowly, they brought on other smart people with great storytelling skills to join them in the fight. The brand purpose craze. Creativity strikes back.
Sword and the Script
SEPTEMBER 19, 2022
Most respondents say Twitter (64%) and LinkedIn (59%) are effective channels in the world of investor and financial communications; many are on the fence about Reddit 42% say it’s effective and 37% say it’s ineffective. More PR pros at agencies focus on thought leadership (53%) vs. brands (39%). In-house vs. agency.
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