ImPRessions - Crenshaw Communications

AUGUST 9, 2017

2017 has seen its share of public relations hits and misses, and staying on the “hits” side of the ledger is linked with maintaining brand trust. Brands keep finding ways to do well by doing good. Other brands, like United Airlines, have worked to repair a loss of trust. Companies like Yum!

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Brand Branding Film Internal 160

5W PR

FEBRUARY 22, 2023

Product launch strategies are used for both new brands or product lines as well as for adding additional products to existing product lines. You can also have physical coupons that are sent out in the mail, included in print ads or posted on bulletin boards. What is a Product Launch Strategy?

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Strategy Product Launch Brand Branding 88

PRSay

MARCH 29, 2021

For Meghan and Harry, the primary goal of the interview was apparently to position themselves in opposition to other members of the British royal family (sometimes called by their nickname, “The Firm”), to explain why they left it and to build their own brand.

Media Training 182

Media Training Training Interviews Media 182

Mark My Words

MARCH 6, 2018

It shouldn’t surprise us that brands have attempted to make money from outrage. This week, Centre Parcs announced that it would be joining an increasing number of brands – Lego, Paperchase, the Southbank Centre – who have chosen to stop advertising in the newspaper. Needless to say, the gallery had to order more prints.

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Brand Branding Film Print 60

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

Weather may sound boring, but it’s actually a rich story idea with high local relevance. Autumn traditionally means the start of new TV shows, the release of Oscar-contending films and a slew of Broadway shows. Lead with the weather. The leaves change, hurricanes come, and winter preparations land on the to-do list.

Film 180

Film Small Business Pitching Comparison 180

5W PR

DECEMBER 18, 2019

You can also have physical coupons that are sent out in the mail, included in print ads or posted on bulletin boards.In Charity Events -You can sponsor local charity events such as concerts or sporting events. More outrageous guerrilla marketing type events should, of course, also be filmed. Conclusion.

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Strategy Marketing Trade Shows Video 133

Mark My Words

FEBRUARY 23, 2018

Eminent columnists – many of whom would not be seen dead with a Waterhouse print- wrote powerful condemnations. It shouldn’t surprise us that brands have attempted to cash in on the offence economy. Needless to say, the gallery had to order more prints. In any case an outcry erupted. Indeed the truth is far more boring.

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Print Viral Film Construction 60