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PR Recap: International Home + Housewares Show – 2017

5W PR

Just conquered The International Home + Housewares Show. With more than 2,100 exhibitors from around the globe showcasing the latest and greatest in innovations for the home, The International Home + Housewares Show returned to McCormick Place in Chicago and this year did not disappoint. Ran a half marathon, you ask?

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Here Comes Generation Alpha: What PR Pros Need to Know About the World’s Next Age Group

PRSay

Alphas are using mobile devices earlier in life, and they’re adept at connecting with friends and family members via online platforms such as FaceTime, Skype, Zoom and the video game Fortnite. Through technologies from social media to sensors, manufacturers and tech companies will be able to see how Alphas interact with their brands.

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Across the Generational Divide: Two Marketers’ Perspectives

Deirdre Breakenridge

And was narcissism correlated with the exploding use of digital technology? We explored how to apply digital technologies and tactics to connect with the narcissistic tendencies of consumers – belief in one’s superiority, exhibitionism, and more. Brands like Starbucks, Tesla, Uber, and Instagram are doing this effectively.)

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Five Quick and Easy Ways to Show #PR Thanks

Deirdre Breakenridge

Even just a little time each week to share thoughts with a student via Twitter or to schedule a Skype “coffee” chat is a fantastic way to show thanks. As we began to chat about brands being immersed in tech and attracting the best talent, I found myself jotting down some notes. Of course, mentoring is at the top of my list.

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How will you measure the name of your company?

Shift Communications

Brands we recognize by their symbols and letters alone are many when the brand is well established or has been around for years. When establishing a new brand, names need to be easy to remember and recall in conversations and in times of recommendation. Account Manager, Marketing Technology. Brand Metrics Search'

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8 Great Linked Tactics for Communicators

PRSay

To translate this for communications purposes, if the brand is using billboards or other outdoor signage, try finding local bloggers in that neighborhood and pitch them a story or some custom content. in 2002, she excelled in marketing and management roles at two publicly held technology corporations.

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Do ‘Unorthodox’ Social Networks Have Marketing Value?

Cision

The list includes Chinese networks and Skype, while missing some popular platforms such as Pinterest and YouTube. Or, you may just be looking to create brand awareness. Want to learn how listening to customers on social can benefit your brand? How much time can you allocate? Do you have the resources to create content?

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