PR in High Definition

JANUARY 30, 2024

It was made worse by the now infamous video of a woman being let go by two people she’d never met prior, and the company has come under fire from the media, previous employees, and even current staff. As such, a blueprint of how to handle a crisis should be in place for every business – big or small.

Handbook 62

Handbook Crisis Company Reputation 62

Communications Conversations

AUGUST 21, 2015

But, along the way, we heard from one surprising source as the story unfolded: An Amazon employee. And, this opens up, yet again, a discussion we’ve had before: Should employees be empowered to speak up during a company crisis or firestorm? Meanwhile, 52 percent trust employees of that same company.

Case Study 60

Case Study Employee Study Guidelines 60

Stephen Waddington

JANUARY 27, 2019

Community teaching and newsjacking tools, Edelman on trust, putting the paid in PESO, a how-to book for 2019, Amazon data driven brands, Instagram marketing offline, and more. It’s a useful tool for real time marketing, crisis and newsjacking work. Edelman suggests that a new contract has emerged between employer and employee.

Handbook 60

Handbook Instagram Government Community 60

Beyond PR

APRIL 22, 2016

Mistakes, misunderstandings, accidents, product failures, and employee misconduct are all risks that businesses face regularly. If managed especially well, few outside your crisis response team will even know something happened. If managed especially well, few outside your crisis response team will even know something happened.

Crisis 40

Crisis Crisis Communications Chemicals Handbook 40

Norton's Notes

JANUARY 6, 2016

I read it over the Christmas holidays whilst watching far too many movies and drinking too much beer, it is one of the first books that has been outreached to me, that genuinely interested me, as I felt the outreach was well targeted because I love online crisis management and cover it quite a lot here on the blog. How is the book structured?

Social Media 28

Social Media Crisis Reputation Crisis Management 28

PR in High Definition

JANUARY 23, 2020

When we (Firefly) talk about reputation, we split this out from brand or branding. We tend to think about ‘brand’ as what an organisation says about itself, whilst reputation is what others think about the organisation. How do they intend the brand to be seen? Make sure you ask them: What the ‘Go to market’ messaging is?

Reputation 48

Reputation Handbook Exercises Groups 48

ZudePR

MAY 31, 2015

That means my best crisis comms advice and experience can’t be fully disclosed as some of it has helped clients avoid a crisis and therefore talking too much about it risks actually bringing it out into greater prominence!” For me, as a local government employee, there are clear political boundaries.

Communications 81

Communications How To Blogging Content Marketing 81