Books Fashion Newspapers Writing 
PR for Anyone
MARCH 24, 2020
Did you invent a new product, write a book, or win an award? Instead, when I heard camouflage was a new fashion trend for women, I took the camo Sock-It that was originally designed for men and coupled it with a hot pink Strap-It and created a “new” combination that appeared to be a new product launch.
PR for Anyone
MARCH 31, 2020
David Meerman Scott is a marketing strategist, entrepreneur, advisor to emerging companies, VC strategic partner, and bestselling author of 10 books, including "The New Rules of Marketing & PR." His eleven books have sold close to a million copies in 30 languages from Albanian to Vietnamese. Reporters are searching for experts.
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Maxim Behar
NOVEMBER 23, 2020
The PR expert Maxim Behar shared his opinion for 24 Chasa newspaper about the rapidly changing communications and the application of modern media tools in business. A month ago I published my new book The Morning After in Bulgaria and in it I focused not so much on the communication business, but on leadership. 24.11.2020.
Bianchi Biz Blog
NOVEMBER 12, 2021
The writing had been on the wall for years, but it was still a shock to people in the industry because Oshawa is where the Canadian automotive industry was born. All great stories make clear why whatever you’re writing about matters to the audience. Before rejoining AN in the U.S., probably reading or listening to music.
PR Fuel
NOVEMBER 28, 2020
Think of your media list as a living, breathing address book in the 21st century. For example, if your business falls into the fashion industry, you probably won’t need media contacts from publications about pet grooming or auto mechanics. Newspapers? Contact us today for all of your PR writing and distributing needs.
Masters in Communications
FEBRUARY 12, 2022
Way before newspapers, the Romans and Greeks used scrolls, Egyptians used papyrus, and ancient China used a form of paper to distribute information, even if that information was limited to an inner circle of elites or an educated few in those cases. China is credited with starting the world's first newspaper.
PR Conversations
SEPTEMBER 10, 2014
It seems surprising to me that the final chapter in Part II of the 1948 book, Your Public Relations, looks at practice within an industry body as this seems rather a specialist rather than strategic focus. After the war, N.A.M. Editors’ Notes.
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