Cision

APRIL 28, 2016

Ray Hennessey, chief innovation officer at JConnelly, says to create good content you need to first understand what your audience needs and wants. In this interview, Ray discusses what makes good storytelling, why audiences are ignoring brand content and how to provide authenticity in your communication with your audience.

Content Marketing 120

Content Marketing Community Mobile Storytelling 120

Cision

AUGUST 31, 2015

If that’s even close to being true, you will have to shift your content marketing strategy. After comparing the future influx of information to a tsunami, Mark calmed everyone down by reassuring us that The Content Code has all to do with being human and less to do with SEO tactics. Want your content to stand out?

Crisis 120

Crisis Crisis Communications Content Marketing Conference 120

Cision

FEBRUARY 3, 2017

It continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017 alongside the 15th anniversary of the agency. As cited by recent Nieman Lab research published in PR Daily , headlines matter more when readers consume more content.

SEO 120

SEO Creativity Mobile Journalism 120

Cision

MARCH 31, 2016

What was behind your decision to switch from journalism to PR? How will your background in journalism help you in this new position? How has content marketing changed over the years? I’m a big film buff; and talk about a good storyteller. I always thought I’d be…a comic book artist. They’re about people.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Burrelles Fresh Ideas

JUNE 27, 2023

This is one of the reasons I tell PR students that a minor or emphasis in multimedia journalism and journalistic writing is a solid choice. Ragan Communications recently published an article on a new book by Roy Peter Clark (dubbed ‘America’s writing coach’), “Tell It Like It Is.” Remember, stories are powerful.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Beyond PR

SEPTEMBER 6, 2016

Later this week, that legend will take the stage as Content Marketing World’s closing keynote speaker, a fitting choice for this year’s theme Content Strikes Back. Even a quick glance at his career trajectory can teach content marketers a thing or two — especially when it comes to content distribution.

Marketing 40

Marketing Content Marketing Television Storytelling 40

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Experiential storytelling. Media and journalism. The premier gathering of digital marketers on planet Earth!”. If you’re a marketer, surely you thought ‘yes, please’ to at least two of those categories. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Critical Mention

JUNE 24, 2018

With everything in real-time, for example, look at how we’re using streaming video in our storytelling. Since I’m a professor and a storyteller who publishes frequently, Grammarly is also crucial. Today, she shares her knowledge on the influencer marketing landscape. Q: What’re your favorite tools for your brand?

Storytelling 106

Storytelling Technology Course Privacy 106

Sword and the Script

DECEMBER 10, 2019

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s How can they do that?

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Sword and the Script

DECEMBER 8, 2015

Started in 2005 as “The Wall Street Journal this Morning,” and nearly shuttered amid a reorganization in 2014, the show got a second life with an acquisition by Compass Media Networks. For me, it doubles as a break from news and the long format is something I’d liken to the meditative concentration I find from reading a book.

Radio 60

Radio Content Marketing Marketing Education 60

PR 20/20

FEBRUARY 6, 2020

And if you want to absorb marketing news and insight from industry leaders during your commute with a new podcast, we’ve got you covered with 12 of our team’s favorites. This Old Marketing. and Epic Content Marketing. Overview: First started in 2013, This Old Marketing is THE podcast for content marketers.

Marketing 74

Marketing Conference Content Marketing Agency 74

Cision

MAY 21, 2015

SocialZoomFactor is a podcast created for business and marketing leaders. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. to rock your social media and content marketing.

Social Media 120

Social Media Marketing Pinterest Media 120

Waxing UnLyrical

OCTOBER 28, 2015

Storytelling is a hot topic in the communications industry these days. Thankfully, there are resources that can make the process a little easier to make you a great storyteller. Find out in Robert McKee’s book “Story.” Pixar’s storytelling rules. Get some help from the experts; check out some TED talks about storytelling.

Storytelling 40

Storytelling Resources Writing Corporate 40

Contently - Strategy

JULY 31, 2019

Content marketers never make content for content’s sake. A content marketing platform (CMP) is software for organizing the content marketing process. It looks a lot like a CMS (content management system), but a CMP is designed to help marketers do their jobs effectively.

Content Marketing 111

Content Marketing Marketing Media SEO 111