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House of Style: Q-and-A With AP Stylebook Editor Paula Froke

PRSay

How has social media and content moving online changed the idea of hard-and-fast style (with more people tweeting, texting, messaging, blogging, etc.)? Style does indeed need to adapt more quickly than in the past. Of course, many of those texting, tweeting, messaging, blogging, etc., aren’t using any particular style.

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Remakes & Remixes: Replicating Successful Digital PR Campaigns

Buzzstream

That Digital PR Campaign has been done before – can you do it again? Within the talk I asserted that when creating digital PR content (or content that’s designed to get links and coverage from journalists), in one way or another we’re all under much the same pressure – we’re trying to replicate the success of others.

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How to Write a Press Release that Gets Journalists’ Attention

PR Fuel

Tips on Planning Your Release. I preferred the edge-of-your-seat thrill of winging a blog post, press release, or even a story I was writing. This is because as opposed to a blog post or other more creative piece, a press release is highly dependent on form. Keeping Eyes Moving. The result?

Writing 40
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21 High-Converting Email Outreach Templates (From Our Experts)

Buzzstream

PR Outreach Templates In the fast-moving world of PR, getting placements depends on many things going right. We’ve covered tips on successful survey ideation in the past, so the next step is distributing your content. Company], [PR Lead In], today announced [1 sentence high-level description of announcement].

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As Trust Declines, How Are You Helping Clients (or Your Agency) Earn It?

Rock the Status Quo

Credible news sources – media – first, along with editorial by influencers and relevant ezines and blog post aggregators. And isn’t it interesting that it’s a PR agency doing the belittling, when the value of media drives their business? Take a fresh look at your blog. It’s the obvious choice.

Agency 100
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Digital PR Strategy: Industry Insights and The Methods That Secure Coverage in 2021

Buzzstream

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Supercharging SEO.

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Employees – Hiring, Training, Leading – is this Boring Or…?

PR Fuel

Use these tips to make sure you hire a staff that will help your business grow, not die. Make sure this really is the job they want to do, not the job they need to help them move into something else. In the past, I’ve spent some time talking about the importance of training your employees to be brand ambassadors.