Journalistics

JANUARY 24, 2016

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. About This Two-Part Series.

Blogging 40

Blogging Strategy How To Writing 40

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Jason Brown , Founder/Principal, PublicCity PR. Jason Brown , Founder/Principal, PublicCity PR. Baz Luhrmann, The Sunscreen Song, 1998. I see a few things.

Marketing 189

Marketing Content Marketing Data Social Media 189

Doctor Spin

NOVEMBER 5, 2023

Your PR campaign is probably too short. Many organisations underestimate how long it takes for corporate messaging to propagate through a population. To mitigate this weakness, the mass media had to rely on various forms of advertising to enable their editorial efforts. It was a great time to advertise.

Wikipedia 52

Wikipedia eBook Advertising Advertising 52

Shift Communications

AUGUST 3, 2016

PR planning. Great, now let’s get back to creating the plan. . Great, now let’s get back to creating the plan. . In order to produce an effective and impactful plan for B2B PR program you need the following five things: Alignment with Audience. So many in fact that we often overthink our plan of attack to overcome them.

B2B 60

B2B Interviews Strategy Product Launch 60

Communications Conversations

FEBRUARY 3, 2016

The first time I saw or heard Alyssa Ebel’s came when I was researching the fantastic #OnlyInMn campaign. When you hear her talking on the radio, she’s raving about our great state. I know of few PR people who live the brand they represent more than Alyssa Ebel. Since then, she seems to pop up everywhere.

Tourism 60

Tourism Travel Instagram Pitching 60

PR 20/20

AUGUST 9, 2016

And your project management system has been stacked with all the standard elements of a successful content marketing campaign, such as: An eBook: All of the brilliant (and statistically valid) research and insights you’ve gathered have been neatly packaged into a downloadable eBook. Personas have been defined. Databases have been segmented.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Beyond PR

SEPTEMBER 22, 2016

Blogs helped democratize the creation of written content. In the fast-paced environment we live in today, a well-written blog post or article may capture the attention of its reader for only a few minutes. The medium may seem saturated, but it’s a great time to jump in, says Calcote. Today, it’s different. Do I have the content?”

Brand 40

Brand Branding Radio Education 40

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Media relations needs to be two-way.

Media Relations 115

Media Relations Media Print Newspapers 115

Shift Communications

SEPTEMBER 18, 2017

Let’s next look at a predictive analytics example every PR practitioner will benefit from. However, public relations operates on a calendar largely dictated by either internal operational mandates – “it’s end of quarter, we need more website traffic!” – or editorial calendars for publications.

Analytics 132

Analytics Data-Driven PR Data Software 132

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . PR and communications predictions. Predictions from PR and martech providers; and. Predictions usually include some element of aspiration. My own predictions. Marketing predictions. Test, test, test.

Marketing 168

Marketing Employee Content Marketing Training 168