ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2023

Since David Meerman Scott coined the term “ newsjacking ” in 2011, our team has written nearly 30 unique blogs on the subject — possibly more than any other topic. And why should PR professionals care about it? Top Blog Posts About Newsjacking Want to learn more about newsjacking? So what is newsjacking?

Ethics 182

Ethics eBook B2B Blogging 182

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Why limit yourself to PR blogs when there’s a whole world of interesting stuff that can offer important information as well as increase specific skill sets?

Blogging 170

Blogging Writing Creativity Storytelling 170

OnePitch

SEPTEMBER 8, 2022

While she’s focused generally on consumer PR over her nearly 20 years in the industry, she’s had deep experience in food and beverage, restaurants, and retail communications while working at everything from boutique to global PR agencies in Chicago and Columbus. What’s your best tip for measuring PR?

Pitching 98

Pitching Consumer How To Education 98

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

One exercise is to probe any innovative or provocative point of view, ideas that advance an industry or flip some previously held notions, or offer predictions for the future. Often a company leader has the kernel of an interesting idea, but can’t quite articulate it in a way that’s meaningful.

Leadership 149

Leadership Trade Shows Healthcare Education 149

ImPRessions - Crenshaw Communications

JANUARY 18, 2018

Words bring ideas to life and paint a picture for media and other audiences, whetting appetites to learn more. For best PR results, choose words wisely. In the last week of December, any PR strategist with a legitimate reason to use the word “complicit” in a pitch, may have been on to something.

Pitching 136

Pitching Writing Journalism Guidelines 136

Sword and the Script

DECEMBER 5, 2017

It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. This idea is being promoted in a new book and recently I wrote a glowing review of Killing Marketing. To be clear, the idea isn’t without merit.

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

Cision

JUNE 1, 2017

There have been countless studies and think pieces published recently about the number of women in PR and their role in the field. GD: The vision of Spin Sucks is to change the perception business leaders have of the PR industry. We constantly ask ourselves, “Does this help the PR industry move forward?”

Sports 245

Sports Agency Industry Creativity 245