Remove blogs 5-tips-for-prs-too-busy-to-write
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Is this a nostalgic goodbye to the HARO brand? [PR Tech Sum 51]

Sword and the Script

In this edition: Cision silently rebrands HARO; Meltwater’s dealmaking continues; PR tech briefs and mentions content picks There have been so many private equity (PE) deals among PR technology companies, that it’s easy to lose track of who owns what. Yet, it’s important to pay attention to this stuff if your business buys PR software.

Brand 147
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PR Pros Don’t Need to Know about SEO

The Resolution Blog

Social media existed back then, as did blogs. ” I joined in the self-congratulating and empathised while secretly putting this down to the difference between marketing and PR people. ” I joined in the self-congratulating and empathised while secretly putting this down to the difference between marketing and PR people.

SEO 120
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How To Write A Pitch For Digital PR In 2021: A Complete Guide

Buzzstream

As PRs, we can all be guilty of overthinking the process, getting sucked into industry studies and statistics and worrying about what others are doing that we may not be. Instead, begin with this vital tip: 1. This may seem like the most straightforward and pointless thing to mention, but even the most experienced PRs get this wrong.

Pitching 164
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How to Find Someone’s Email in 2024

Buzzstream

Tip : Hunter also integrates directly with BuzzStream, helping you search for emails within the search process. Use BuzzStream and Integrate Right Into Your Outreach Process One of the features link builders and digital PRs like best about BuzzStream is the ability to find an email address while you are prospecting — without a secondary tool.

How To 83
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Media relations is getting harder…much harder (but here’s a few tips for how you can get more stories placed)

Communications Conversations

Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. PR pros say so themselves! This ratio has doubled in the last 10 years. The rest surveyed (95%!)

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Get a Big Picture of the PR Landscape with these Notes from 10 Industry Surveys

Sword and the Script

Over the past 12 months or so, I’ve easily reviewed and written about more than 20 such PR surveys from the PR sector (there many more about marketing). Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. These lay out a pretty good picture of the PR landscape.

Survey 94
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Digital PR Strategy: Industry Insights and The Methods That Secure Coverage in 2021

Buzzstream

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. What is the purpose of Digital PR? I’ve always believed that good Digital PR is beneficial for both clients and journalists. Supercharging SEO.