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10 New Year’s Resolutions For Better PR Campaigns In 2019

ImPRessions - Crenshaw Communications

The beginning of a new year often brings a turning-the-page feeling of renewal. While we had a wonderful 2018, now feels like the right time to refresh and refocus our efforts for an even better 2019. In PR , we’re getting ready to clear an ever-rising bar. 10 resolutions for better PR campaigns in 2019.

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What are the PR Tech Vendors Doing During the Pandemic? [PR Tech Sum]

Sword and the Script

Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too On the first Tuesday of the month, I publish a summary of news from the vendors building PR technology tool ( PR tech sum ). Here we go… (click images for higher resolution) 1. Both Falcon.io

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Get Your Head Around AI and PR With Adam Hirsch

The Resolution Blog

Adam Hirsh We recently got the chance to chat to Adam Hirsch , former COO at Mashable and current senior vice president of emerging media and technology at Edelman Digital , about AI in PR. about the whole spectrum of AI and how it’s affecting the PR world right now. Is machine learning going to take over the PR workflow?

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How To Write A Pitch For Digital PR In 2021: A Complete Guide

Buzzstream

Pitches can make or break a PR campaign. You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. You must also outline the purpose behind your campaign and why it is relevant/newsworthy.

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Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

Sword and the Script

Nine in 10 (90%) said reported that communications work has changed at least slightly – and of those, 50% said it has changed significantly (37%) or very significantly (13%). click image for higher resolution). Old and new tasks. Lines between what constitutes PR and content marketing continue to blur. Harder to engage.

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New Year Resolutions for the Social PR Pro

Waxing UnLyrical

I hear 45% of Americans usually make New Year resolutions (are you one of them, or one of the 38% who absolutely never make ’em?!). Here are some of the most common ones for this year: Lose weight. Nothing super-surprising there, and the list probably doesn’t vary too much from year to year.

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What Brand Marketers Can Learn From Presidential Domain Name Fails

MaccaPR

Indeed, the first PR crisis faced by just-announced U.S. Senator Ted Cruz’s campaign arose from the discovery that his staff had neglected to buy the domain name TedCruz.com for his presidential bid. Mashable taunted Cruz with " Campaign 404: TedCruz.com is not ready for 2016.". Congressman Paul Ryan doesn’t own PaulRyan.com.

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