article thumbnail

8 PR Tools for B2B Thought Leadership

ImPRessions - Crenshaw Communications

An impressive resume, coupled with a track record of blogging or speaking on a given topic is often all it takes to launch a founder as an SME. A scandal like a privacy breach? Blog early and often. Additionally, the CEO could strive to guest post on trade industry blogs. Are there rumors of a merger in your category?

article thumbnail

20 Ad Tech Journalists To Follow On Twitter

ImPRessions - Crenshaw Communications

Kelsey Sutton is an editor at Adweek, where she covers the business of streaming television– a huge topic for this year and next as OTT continues to build buzz as the new big thing. Another Adweek transplant now at Business Insider, Patrick Coffee is kind of an industry celeb known for managing the juicy AgencySpy blog.

Twitter 177
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Who Were The PR Winners And Losers of 2017?

ImPRessions - Crenshaw Communications

Samantha Guthrie and Hota Kotb announced Lauer’s sudden departure with grace and poignancy – in real time, on live television. Khosrowshahi’s blog post about the situation is a respectable first step in showing transparency, but he has a long way to go. Mainstream media. For the MSM, 2017 was filled with ups and downs.

Airlines 180
article thumbnail

Campaign Recap: Advertising Week 2018

5W PR

This has provided massive opportunities for data and measurement at scale, but has also brought privacy and regulation to the forefront. The pendulum is certainly swinging back towards creative, be it online, television or OOH.

article thumbnail

Why public relations must wake up to wearables

PR Conversations

This year—partly thanks to the refrigerators that sent out their own spam emails, television sets sending unauthorised data into the cloud and smart LED bulbs leaking passwords as well as light—the conversation around wearable and connected devices has gained some traction. “Who would want to do that?” Yet here we are.

article thumbnail

How Pink Panties Heralded India's Social Media Movement

Waxing UnLyrical

In the Indian context, the web has begun to move beyond a media genre that was no different in terms of interruption when compared to conventional media like television and radio. As privacy and choice gained momentum, permission-based Internet activity has led to what we now describe as the social web. Read it here.] [.] Lets play.

article thumbnail

Why Can't TikTok Block the Blackout Challenge?

Mindful Marketing

In centuries gone by, that influence was limited to direct interpersonal contact and then to traditional mass media like television. It also offered this statement , “TikTok has taken industry-first steps to protect teens and promote age-appropriate experiences, including strong default privacy settings for minors."

Privacy 72