ImPRessions - Crenshaw Communications

JANUARY 3, 2019

It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation. If leadership insists that only splashy features in Fast Company or The Wall Street Journal will do, it will miss many opportunities. The silver-bullet theory.

SEO 178

SEO Storytelling Product Launch Measurement 178

Presspage

NOVEMBER 20, 2018

Brand Journalism. Hence, the introduction of brand journalism. Brands have to find a way to communicate who they are, what they do and what they believe in that goes beyond an earnings report or product launch announcement. The rise of brand journalism has fundamentally changed the role of the newsroom managing editor.

Brand 60

Brand Branding Journalism Product Launch 60

Cision

NOVEMBER 13, 2015

Scooptastic: Check out some of Cision Blog ‘s top scoops for this week, including new additions like Beth Stebner at StyleCaster; Jordan Golson at The Verge; and Michael Dean at The Real; as well as recent departures such as Paula Risher at The Wall Street Journal; Brittany Risher at Greatist; and John Andrew Prime at The Shreveport Times.

Media 120

Media Automotive YouTube Product Launch 120

Sword and the Script

MAY 16, 2020

I’d do a considerable amount of blogging. Occasionally, I’ll use the service Help a Reporter Out (HARO) to field responses for a blog post. Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week. Don’t dangle “exclusive” for a mediocre idea.

Survey 170

Survey Media Relations Pitching Media 170

Presspage

FEBRUARY 10, 2020

Journalism faces enough challenges as it is – all you want is an engaging story for their audience. But if it’s a bog-standard product launch, don’t be surprised if you’re redirected to the advertising department. Your PR pitches should keep the journalist’s goals in mind rather than your own.

Pitching 78

Pitching Advertising Advertising Product Launch 78

OnePitch

APRIL 14, 2022

On a day to day basis, that could consist of anything from assisting my team in developing key account plans (tradeshow activations, product launch plans, etc.), Did a client see a social media post about a new product launch, thus read the full press release and ask for a product demo? Want more blogs like this?

Healthcare 52

Healthcare How To Pitching Product Launch 52

Sword and the Script

DECEMBER 20, 2022

We’ll also see the metaverse become a fixture across integrated marketing and PR programs, from product launches to product placement. Let’s not post new blog content 4x a month if that frequency isn’t working anymore. Local news and indy journalism more trusted. “I How has it changed?

Marketing 196

Marketing Content Marketing Data Social Media 196

NewsWhip

JUNE 10, 2021

It comes down to product launches. And worst-case scenario, you obviously don’t want to be on the negative end of a Wall Street Journal story. Or has it moved from Twitter to Facebook, or from Twitter to someone’s blog, or whatever it might be? Chris: We have to be aware of everything, quite frankly.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

PR Conversations

SEPTEMBER 22, 2015

Within common PR parlance, this frequently implies female practitioners spend much of their time participating in high-profile events (such as product-launch dinners and cocktail parties), including being typecast as bubbly and even flirtatious. A final turf risk for women in PR: recycled male journalists in reinvented roles.

Interviews 40

Interviews Enterprise Corporate Internal 40