ImPRessions - Crenshaw Communications

MAY 22, 2017

This is why earned media – the stories and interviews produced by PR – will always be relevant. Earned coverage offers a credibility that can’t be matched by paid media like ads or “owned” content like company blog posts or creative social videos. Generating credibility for the brand message.

Brand 185

Brand Branding Marketing Wireless 185

Communications Conversations

DECEMBER 16, 2014

I’m no tech blogger, so I wasn’t going to blog about the event from that perspective. Verizon has two content creation blogs – for the 15-state Midwest area at vzwmidwestarea.com and nationally on our website at news.verizonwireless.com. Or, maybe you’ve already used it! How did you conduct the outreach?

Case Study 131

Case Study Wireless Company Local 131

Landis PR

JANUARY 18, 2023

Polly Ikonen : So, there’s writing a blog post, and then there’s writing a blog post anyone would want to read. ChatGPT’s blog lacks specifics, anecdotes, cultural references, stylistic oomph. Yet it’s an interview dodge worthy of a real-life PR pro. Read on for our initial thoughts! Landis: Are there upsides to ChatGPT?

Education 52

Education Training Technology Journalism 52

Shift Communications

DECEMBER 15, 2016

Travel Channel’s blog Roam , Felicia Feaster: Travel Gift Guide . “I The Verge , Thomas Ricker (UVM: 16,157,798): Blink wireless security cameras run for two years on a pair of AA batteries. Finally, three months later, we got the interview on the books. Ali Parisi, Account Coordinator. Client: Rockport. Client: Blink.

Print 60

Print Media Travel Wireless 60

Sword and the Script

MARCH 20, 2018

Event marketing is now far more refined in terms of the science and data analysis enabled by all the technology advancements with mobile and wireless. See these related interviews: Confusion, Technology and Talent in Marketing; Off Script #26: Frank Pollock. G2Planet Blog: Running Events with Flexible Technology Makes Them Better.

Industry 71

Industry Marketing Enterprise Mobile 71

Beyond PR

AUGUST 25, 2016

Aswath Damodaran, at financial blog the Wall Street Pit, calls these brands story stocks , and these stories enable brands to live by different rules. Bezos outlined this thesis well himself in an interview with The Hollywood Reporter. The publishing industry is the established market that Amazon looked to grow its enduring franchise.

Storytelling 40

Storytelling Brand Branding Wireless 40

Mindful Marketing

SEPTEMBER 11, 2015

He has developed communications strategies, managed internal teams and placed high-level business and technology coverage for companies in the semiconductor, services, security, cloud, wireless, enterprise software, marketing and consumer device industries. 7) What blogs or publications do you follow regularly?

Marketing 50

Marketing Wireless Software Journalism 50