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Implementing a comprehensive content distribution plan

Onclusive

In this week’s blog about earned media strategy and measurement, we’re talking about developing and implementing a content distribution plan that uses every opportunity to showcase your stories in front of your key audiences. First things first: determining the best channels and formats for your audiences.

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Top 10 PR Influencers You Should Follow on Twitter

Critical Mention

Founder of West Levy PR , New York-based Heather West knows the fashion and and non-profit spheres as they relate to PR inside and out. Her company allows for clients to target specific media to advance their objectives to obtain esteemed TV bookings and influential online and print media. Heather West. westlevyPR. Gini Dietrich.

Twitter 77
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What Goes in a Great Media Kit

ReimaginePR

And I receive them from organizations hoping for coverage in our blog. Press kit used to mean kits meant exclusively for print outlets and technically it still does. Even radio. Headshots of stiff CEO’s are pretty darned old fashioned. I get to sit on both sides of the media kit divide. I develop them for clients.

Media 120
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How Influencers Can Elevate Your PR Campaign

ImPRessions - Crenshaw Communications

The splashiest influencer marketing campaigns tend to be in beauty, fashion, and other lifestyle sectors, but don’t count it out for B2B PR. – Write a series or blog together. The blend of social media reach and trust in specific personalities can really amplify a campaign. Read on to find out how to craft the best collaboration.

B2B 191
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Pay to Pray

Mindful Marketing

” So, why is the Vatican marketing a ‘faith-based fashionable Fitbit’? In 1452, Johannes Gutenberg printed 180 copies of the now famous Gutenberg Bible. For instance, radio and television have allowed people to share religious information with others thousands of miles away.

Print 71
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Retrevo’s Good ‘n Plenty Pitch

Bad Pitch Blog

And for this she’s getting a good pitch seal of approval from the Bad Pitch Blog (we used to call it Glinda the Good Pitch, but how cool is that, really?) Relevance: Jennifer has targeted my blog with research she knows I’ll find of interest based on the topics I already cover. Good Organic Stories Trump Re-Prints.

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. This includes op-eds and talk radio Instruction : This comes in two forms. It covers things like public broadcasting services: National Public Radio, and Public Broadcasting Service.

Ethics 52