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Powered by Nostalgia x Personalization: Success of Super Mario Bros & Barbie Movies

Karen Freberg

In an industry where there is a lot of excitement and competition, there also is a lot of creativity in the entertainment and movie business. SMB opened up this weekend and has SOARED to record box office heights for their movie, and Barbie will open later this summer. What do I like about the Super Mario Bros and the Barbie movies?

SMB 52
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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

For its part, BuzzSumo appears to be targeting small- and medium-sized businesses (SMB) and seems intent on winning business away from Muck Rack. The partnership gives PR Newswire customers access to AKA creatives – ostensibly to help produce videos to go with their press releases. Kick-ass” PR blogs. Trust but verify.

Analysis 142
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2022 Social Media Trends Pt. 3: YouTube, Pinterest and TikTok Marketing Strategy

Shift Communications

Every post on every channel needs amazing creative — vibrant creative, excellent copy and to point to high-quality content. In our new blog series, we talk what’s working (and not) across key social channels. Brands today are built on social, but social media marketing has never been more cut-throat. Take Square’s approach.

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The Twin Cities’ social media power brokers

Communications Conversations

During that time, he’s been responsible for the creation and launch of the Taste of General Mills blog AND podcast. I wrote about Alyssa and Cambria’s new blog recently –some interesting insights in that post, if you have time. George Fiddler, Creative Director, Olson Engage. Why is she a power broker?

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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. Marketing turns to creative to stand out from the clutter . The pendulum has swung too far and at the expense of creativity in marketing. Tom Pick , Digital Marketing Consultant, Webbiquity LLC.

Marketing 187
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State of B2B Content: 5 Trends That’ll Get You Promoted

Contently - Strategy

Lately, innovative marketing teams have been thinking beyond the standard blog post. Interactive Tools Give Brands a Creative Edge—and Empower Buyers. Both tools occupy top spots on search rankings, driving more long-term value than your average blog post. Great content has the power to do that. This personality has a point.

B2B 130
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State of B2B Tech Content Marketing: 5 Trends That’ll Get You Promoted

Contently - Strategy

Lately, innovative marketing teams have been thinking beyond the standard blog post. Interactive Tools Give Brands a Creative Edge—and Empower Buyers. Both tools occupy top spots on search rankings, driving more long-term value than your average blog post. Great content marketing has the power to do that.

B2B 57