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14 pragmatic social media trends to watch in 2021

Communications Conversations

I don’t get down to the SMB meetings as much as I used to, so it’s a chance for me to reconnect with old friends–and meet a few new folks. I have to–for this blog, for our podcast, for my enewsletter, for class. It’s one of my favorite days of the year. A couple caveats as you review the deck below.

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All About Ads – The Latest Updates in Social Media Advertising

Prohibition

Another month, another blog all about the ads information you need to know. X/Twitter offers $250 ad credits back to SMBs In an attempt to try get businesses back advertising on the platform, X/Twitter is offering $250 of ad credit to any SMB that spends $1,000 on X ads over the next month (until the 23 rd September).

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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

For its part, BuzzSumo appears to be targeting small- and medium-sized businesses (SMB) and seems intent on winning business away from Muck Rack. Kick-ass” PR blogs. Prezly published a list of the “15 most kick-ass PR blogs in 2023.” click image for higher resolution) 2. Trust but verify.

Analysis 141
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Did we blow our chance to change the marketing world with social media?

Communications Conversations

No other SMB in the country has made it to 100 yet–quite a testament to the community we have here in Minnesota. And, it never happens without Rick Mahn (who founded our SMB) and Jen Jamar and Mykl Roventine, who have kept it afloat ever since. Last week, I attended a momentous event for those of us here in Minneapolis.

SMB 99
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Powered by Nostalgia x Personalization: Success of Super Mario Bros & Barbie Movies

Karen Freberg

SMB opened up this weekend and has SOARED to record box office heights for their movie, and Barbie will open later this summer. Utilizing talent in movie to grab attention This is what SMB did with their star Jack Black, who plays Bowser. What do I like about the Super Mario Bros and the Barbie movies? What is being shared exactly?

SMB 52
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2022 Social Media Trends Pt. 3: YouTube, Pinterest and TikTok Marketing Strategy

Shift Communications

In our new blog series, we talk what’s working (and not) across key social channels. While most SMB customers, especially eateries, don’t fall within the TikTok demographic, Square aptly built a strategy to target its customers’ customers (who do), promoting their storefronts. They also need paid amplification. Take Square’s approach.

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Spilling the Tea: 5 Consumer Marketing Trends to Watch

Shift Communications

The right channel, affiliate and paid strategies behind these partners can drive massive impact, and we’ve seen it work incredibly for our clients — especially direct-to-consumer SMB brands, for whom the price tag is more accessible.