Bianchi Biz Blog
FEBRUARY 1, 2024
Local economy is not as bad as it may look based on just the indicators. Understanding Japan’s unique media landscape, where traditional platforms like print and TV coexist with digital trends, is pivotal. We also support clients who are entering the Japanese market to help them navigate the local protocols and habits they should know.
Cision
JANUARY 25, 2016
Last year, 90 percent of B2C marketers used content marketing, but only 34 percent felt they were successful. One day Andy bought a few chickens at a local farmer’s market. John Deere’s case goes back to 1895 when they launched “The Furrow,” now a print and electronic monthly publication. Why aren’t consumers paying attention?
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Cision
NOVEMBER 28, 2017
On the one hand, they can and should be pushing niche interest and audiences in their brand-sphere, as the likelihood of pickup will be stronger with a local connection. These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction.
Sword and the Script
DECEMBER 5, 2017
Finally, there are some that have been actually able to sell subscriptions to print magazines they publish (Lifetime Fitness). This particular location has relationships with the local elementary schools to pick up kids after school for karate lessons and after-care. More importantly, in this context, was the effect on the parents.
Waxing UnLyrical
JUNE 2, 2011
In my last post I discussed the interview process – from the brand side – that brings a PR professional on board for a specific client (upscale gourmet food/dessert B2C). C: Local and national media. But the end result was that we chose a person who, in less than two months, lost our business. What do you need for both?
PR 20/20
OCTOBER 12, 2017
They had a simple goal for one of the races: to deliver a printed guide to exiting fans with the race results immediately following the race. As soon as the race was over, they quickly printed the results on the Heidelberg and distributed the magazines to attendees as they were leaving the race — an astounding feat done in almost record time.
MaccaPR
AUGUST 26, 2015
Brands of all kinds, whether B2B or B2C, have made the ultimate investment in telling their corporate stories by erecting museums, temples paying tribute to their past. For more on Levi Strauss’ use of brand history storytelling, check out the recent Entrepreneur article, " How Levi's Became a Brand With Staying Power.". Source: Unzipped ).
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