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When is crisis a four-letter word? Just ask Nike.

Agility PR Solutions

Crisis communications befell Nike this year when the sports apparel manufacturer rang up not one, but two crises. Crisis One Duke University’s rising star freshman basketball player, Zion Williamson, fell during a big game at which President Obama was also in attendance. The post When is crisis a four-letter word?

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Repairing Trust: Reputation Management and Crisis Communications

Shift Communications

How do we know what to fix in a PR crisis? In previous posts, we’ve shared the basic crisis triangle : Respond with knowledge, speed, and ownership. To develop a more effective crisis communications strategy, we need to understand trust. What constitutes a crisis in each branch of trust, in each of the cores?

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Things Your PR Firm Should Tell You (That You May Not Want To Hear)

ImPRessions - Crenshaw Communications

After all, PR pros are in the communications business. To the client, bad news or constructive criticism may feel uncomfortable, but an open channel of communications is key to a fruitful client-agency partnership. In most cases this means to face the reputation crisis with sound advice and appropriate action.

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Want To Work In Tech PR? Here Are 5 Questions

ImPRessions - Crenshaw Communications

What’s your crisis PR background? But it turned out that a small group of designers were creating veiled racist apparel and selling it through the service. For these reasons, I always ask about a candidate’s last client “crisis” and how they helped navigate it. One bad moment can lay waste to a brand reputation.

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5 Insights On Corporate Activism From Top PR Experts

ImPRessions - Crenshaw Communications

Event panelists worked through some of the most well-known episodes in PR history, including the 1992 Tylenol poisoning crisis (Johnson & Johnson). Some had come of age in the days before digital and social media, then lived through the extraordinary communications revolution that transformed the nature of information.

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What to do when PR Pros accidentally spread misinformation – Kelsey Bohl

Ethical Voices

Joining me on this week’s episode of EthicalVoices is Kelsey Bohl , the Senior Manager of Corporate Communications Press Office at Walmart. I went to LSU for college and have a degree in textiles, apparel, and merchandising from LSU. That was my first exposure into the communications world.

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Best and Worst PR Campaigns of 2022

Prohibition

Enter a PR crisis. The communications that followed were a masterclass in what NOT to do in a crisis. Deflection is never a good look when responding to a crisis, and it created a PR nightmare for Boris Johnson.

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