Agility PR Solutions

JULY 22, 2020

The post Sustainability demand has grown during COVID—and noncommittal brands may lose business appeared first on Agility PR Solutions. New research from the U.S.

Apparel 145

Apparel Brand Branding Retail 145

NewsWhip

SEPTEMBER 14, 2023

Coincidentally, it was also a top story in a different sense, as it came out on top of our brands coverage analysis in August. But there were other brands that saw less positive coverage this summer, and those included Burger King and Nike. The post Barbie dominates August brand coverage appeared first on Newswhip.

Brand 78

Brand Branding Viral Apparel 78

Shift Communications

JANUARY 22, 2018

How do we know what to fix in a PR crisis? In previous posts, we’ve shared the basic crisis triangle : Respond with knowledge, speed, and ownership. To develop a more effective crisis communications strategy, we need to understand trust. What constitutes a crisis in each branch of trust, in each of the cores?

Crisis Communications 98

Crisis Communications Crisis Reputation Communications 98

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

Jobs are more in demand than ever, as brands in every vertical and size have come to recognize the value of positive reputation and third-party endorsement. What’s your crisis PR background? At first glance, it seemed like a “safe” brand, unlikely to encounter reputation threats.

B2B 159

B2B Apparel Product Launch Agency 159

ImPRessions - Crenshaw Communications

MAY 29, 2018

A business may think it has fully defined its brand voice , but it sometimes has only a narrow view, or one based on technical superiority. The PR agency brings valuable objectivity and experience to the table, and a good team will collaborate on defining and fleshing out the brand voice and its story.

Apparel 160

Apparel Construction Agency Interviews 160

Prohibition

JANUARY 20, 2023

Enter a PR crisis. The communications that followed were a masterclass in what NOT to do in a crisis. Deflection is never a good look when responding to a crisis, and it created a PR nightmare for Boris Johnson. A fun campaign that received great coverage across a lot of national titles – big win for ASOS!

Fashion 62

Fashion Apparel Instagram Social Media 62

Sword and the Script

SEPTEMBER 23, 2014

There’s a secret trick that marketers of apparel love to use. It’s become a favorite tactic of some apparel brands. It seems a momentary stain on the brand is just what’s in order for that refresh. PR crisis communications marketing outrage PR crisis' Well then, you’re just not thinking outrageously enough.

Company 110

Company Apparel Airlines Crisis Communications 110